There’s more to closing deals than making a great first impression. Gaining new business can be hard and can take time. Not to mention, there is a lot of competition and the customers are in control of who they decide to go with. You want to make sure your meetings with potential clients make an impact and show them that your business can be their solution to their cleaning needs. We listed five tips to help you close contracts and talk about how cleaning business insurance can benefit your efforts.
1. Be professional with your interaction
Listen to the customer’s wants and needs and show them how your business can be the solution. You can even be prepared with a pitch. Let your potential clients know how long you’ve been in the business, types of cleaning job you’ve handled, and your general background in the industry (to name a few). Customize this pitch to fit your needs. Furthermore, you can be prepared with testimonials and brochures outlining your service options. Canva, a free online graphic design program, gives you access to customizable templates you can use for business use. By coming to each client meeting with branded marketing materials, you show potential customers how serious you are about your business and can easily showcase what you offer.
2. Offer A Customer Satisfaction Guarantee
By offering a customer satisfaction guarantee, you stand by your business and the services you offer. It shows potential customers that you’re confident in your ability to deliver great service and can manage jobs well. If for whatever reason a customer isn’t satisfied with the job done, they can turn to you and be assured the job will be done right. A customer satisfaction guarantee helps customers understand how much you care about the job at hand and will work to meet expectations. On top of that, customers can trust that the job will be done right in the first place but it’s nice to offer the guarantee just in case something occurs.
3. Talk About Your Qualified Staff
You can let potential clients know your team’s background and give them an idea of their experience. Customers may want to know the types of cleaning jobs the team has handled, the length of experience, and training/certifications they may hold. Some certifications you may want to look into for your team are green cleaning certification, flooring cleaning certification, and quality control certification (to name a few). You should consider looking into associations, such as International Sanitary Supply Association (ISSA), Institute of Inspection Cleaning and Restoration Certification (IICRC), and Association of Residential Cleaning Services International (ARCSI) to elevate your staff’s credibility even more (compared to competitors).
4. Give Out Testimonials
You should consider compiling testimonials from previous customers who have used your services in the past. For starters, you can reach out to clients who have used your services for a long period of time (6 months or more) and see if they are willing to write about their experience with your business. In some cases, offering an extra service for their testimonial could be beneficial and help you get the ball rolling. By obtaining these testimonials, you can include them in your marketing materials or send them in a follow-up email. Potential customers will appreciate the testimonials because it gives them an idea of what to expect if they book cleaning services from you.
5. Offer An Extra Service
By the end of meeting with clients, you will get an idea of whether or not they are interested in your cleaning service. In an attempt to close contracts, you can pique their interest and incentivize your customers by offering an additional service, such as a deep clean or window washing for booking at the end of the appointment. By offering an extra service, the customer gets more value for their money and they could possibly ask for the extra service to be included in future appointments.
Look Into Cleaning Business Insurance
30% of our insureds reported that having insurance has helped them gain clients. When a prospective client knows that you’re insured, they may go with you over a competitor.
More importantly, when you start to think about the time and money poured into your cleaning business, it only makes sense to protect your hard work. What if a patron trips over your equipment and sues you for the damages? It is every business owner’s nightmare to face a lawsuit. Without insurance protection, you could be paying for it all on your own and it can be a financial hit depending on the severity. With cleaning business insurance, you have peace of mind that your assets are protected and have a financial safety net.
We offer a cleaning business insurance badge for our insureds and it can be featured on your website.
We hope these tips help and that you’ll be able to close contracts with potential clients. If you have additional questions about cleaning business insurance, our licensed agents are ready to answer them via phone or email.
Cleaning Business Insurnace