Marketing your business can be a daunting task.
There are many things that you need to address, such as branding, marketing materials, and where to market your business. One of the biggest challenges is trying to find things that make you stand out from others.
While house cleaning insurance may not be the first marketing tactic that comes to mind, having coverage can be included in your strategy. Not sure how?
Let’s break it down!
About Page Feature
Many people like running thorough research on house cleaning businesses before choosing the right one for them. This means checking out a variety of avenues, such as your site, social media, and reviews. Customers want to get to know your company!
Your about page gives you the opportunity to pitch to potential customers and tell them what makes you different. It is a nice way to introduce your company. Feel free to share how you got started in the business down to what kind of cleaning products you carry. One important thing to remember is to make it your own.
Consider featuring house cleaning insurance to your about page as well. While it is not the first thing you think to feature, talking about coverage can be a huge positive for customers.
Working in the house cleaning business means building trust with your customers. They don’t want to work with just anyone, especially when it comes to bringing someone into their homes. Coverage may be able to help you gain and possibly maintain trust.
Sharing that your business is covered also shows that you are a serious professional and understand the risk the industry entails.
Include Coverage In Marketing Materials
Online efforts are not the only way to reach out to customers. Printed materials, such as brochures, door hangers, and business cards are great ways to spread the word about your business.
At Canopy, we work with business owners in a variety of industries. One thing they all have in common is trying to establish credibility. Having insurance is one way to accomplish it! That’s why we offer an insurance badge!
This handy graphic shows customers that you’re insured and can help you stand out from competitors. Carrying insurance can make you more credible and shows others you are proactive.
Insurance Can Be Used On Social
Whether you have multiple platforms or only one, using social media is a helpful way to feature your business in a positive way. Think of social media as your online portfolio and an extension to your website.
Your best house cleaning work can be featured, possible company news, and discounts as well. Carrying insurance can fit into your online social media marketing strategy as well. Don’t be afraid to showcase the fact that your company is insured. It’s a huge positive for you and your customers.
You can use graphic design programs like Canva to create material and highlight the benefits of working with an insured house cleaning business. Feel free to include our insurance badge in your marketing!
House Cleaning Insurance From Canopy
At this point, we hope you’re pumped about the prospect of utilizing house cleaning insurance from Canopy in your marketing strategy. Including the fact you carry insurance could help you stand out from customers. 30% of our insureds expressed that having insurance has helped them get clients. Now that you know about how coverage can help your marketing efforts, let’s explain other aspects of our insurance program.
At Canopy, we don’t believe that one size fits all. Every business has its unique needs. That’s why we offer add-ons to our comprehensive coverage.
For example, you can add inland marine (think of it as equipment coverage) or include employees for an additional cost. Whether you are ready to include additional layers of coverage or you want to wait, we are here to grow with you.
It’s easy to implement house cleaning insurance to your business with our online platform. Simply fill out our form, choose your coverages, and purchase. You can choose to pay the amount upfront or our convenient monthly payment option.
We hope this was helpful to you and that you’ll consider Canopy for your business insurance needs!
Learn more about house cleaning insurance