844.520.6993

Product Liability Insurance

Designed to protect your small business and help you get into retail stores.​

Whatever Your Contribution, We’ve Got You Covered

Quick Turnaround | Affordable Policies | Experienced Agents | Customizable Coverage

Any business that imports, produces, distributes, or sells products needs product liability insurance. Insurance Canopy has helped thousands of businesses like yours obtain affordable coverage to protect against lawsuits and meet retail requirements. We have also assisted thousands of businesses get products into stores such as Target, Whole Foods, Ulta Beauty, Petco, Rite Aid, Amazon, Walmart, and countless others—both online and in-store.

Why Choose Insurance Canopy?

We Have A (Nearly) 5 Star Rating

  • Thank you so much

    Steve Monreal Avatar Steve Monreal
    July 11, 2025

    I needed a portable policy as a yoga instructor. I found this company in an online search. Called and got details from them, was quite surprised at how affordable... Read More

    Jamie Calaway Avatar Jamie Calaway
    July 4, 2025

    Very easy & quick experience. We got insurance in no time with no hassle. Thank you!

    Robert Earnest Avatar Robert Earnest
    July 4, 2025
  • I am glad I went with them. I needed a last minute policy to cover an event I was doing and they had exactly what I needed at a... Read More

    Deloris Pacheco Avatar Deloris Pacheco
    June 27, 2025

    great little company, with fair pricing, for entertainers who need occasional coverage. however, they have long hold times to speak to an agent, and their customer service left a little something... Read More

    Gretje Angell Avatar Gretje Angell
    June 18, 2025

    What a lovely experience I had with Insurance Canopy! Easy and fast sign up, great policy, matches my needs as a self-employed business owner. Highly recommend!

    Masha Rusanov Avatar Masha Rusanov
    June 18, 2025
  • Needed DJ insurance for Memorial Day weekend & was squared away within an hour for 2 events! Highly recommend

    Jay Solis Avatar Jay Solis
    June 18, 2025

    Very user friendly platform. Multiple options. Very good pricing. Needed liability insurance in order to secure a very good paying event for my solo tribute show. Was set up within... Read More

    Michael Riley Avatar Michael Riley
    June 18, 2025

    Would have 5 starts, but not right now. This is the first time I have ever had to pay for an additional insured ever in 20 year's. They either have... Read More

    Anthony Burgess Avatar Anthony Burgess
    June 18, 2025
  • Representative Sarah was very helpful. Walked me through every step and not to mention the price even matched the service! Would recommend to any and everyone.

    queenkiam Avatar queenkiam
    June 18, 2025

    Very easy to renew policy

    Elyce Nissinoff Avatar Elyce Nissinoff
    June 18, 2025

    They can help.you with the right Insurance you need, and the lowest price

    Alvaro Baltazar Avatar Alvaro Baltazar
    May 18, 2025
  • Provides event insurance at a very reasonable price compared to other companies. Easy to purchase and provide proof of insurance.

    David Fox Avatar David Fox
    May 18, 2025

    Affordable for dance & yoga folk. Thumbs up!

    Maia Claire Avatar Maia Claire
    May 18, 2025

    Extremely affordable event insurance and an easy to work with system and team that will advise you every step of the way!

    Ishan Arvin Avatar Ishan Arvin
    May 18, 2025
  • everything is excellent

    Radames Martinez Avatar Radames Martinez
    May 18, 2025

    I'm a new customer/policy holder. Super easy online application and policy setup. Very competitive rates. Certificate of insurance generated and received (PDF) immediately once method of payment established. Great service... Read More

    Matthew Terry Avatar Matthew Terry
    April 18, 2025

    For me, this application process was super efficient and easy to navigate on line. That goes a long way!

    Holly Mulder Avatar Holly Mulder
    April 18, 2025
  • Affordable. Thank you.

    Ana Young Avatar Ana Young
    April 18, 2025

    I have not had any issues over the years with Insurance Canopy, with canceling and renewing, I have found the cost of coverage in line or better then some. I have... Read More

    John Corkins Avatar John Corkins
    March 18, 2025

    Canopy insurance has covered my DJ business for several years and I am totally satisfied with their services. Thank you DjVic🎧

    DjVic Universal Sounds Avatar DjVic Universal Sounds
    March 18, 2025
  • I have them for 3 years this year seems price went up . I have never had to use them for a claim so really couldn’t tell you about that!

    Denice Lapointe Avatar Denice Lapointe
    February 18, 2025

    Great for Event Insurance - most affordable

    Gaby Nobrega Avatar Gaby Nobrega
    February 18, 2025

    I was feeling overwhelmed with the specifications needed for my insurance coverage. I was offered friendly, quick and clear assistance. Through Canopy and Rey's help I was able to obtain... Read More

    ESPIE QUINTERO Avatar ESPIE QUINTERO
    February 18, 2025
  • TLJ's Mobile Mixology, LLC had been insured with Insurance Canopy since it's inception and we have no complaints.

    Tenisha J. Avatar Tenisha J.
    February 4, 2025

    Knowledgeable, kind, attentive and professional. She helped me to feel comfortable, well taken good care of and get the service possible.

    Ed Levitt Avatar Ed Levitt
    February 3, 2025

    As a Massage Therapist, I was not aware until a few years ago that I did not have to be part of an Organization to get my liability insurance! I... Read More

    Kristie Williams Avatar Kristie Williams
    January 30, 2025
  • This insurance has helped me secure events with my corporate and local government clients. They have great customer service and are always willing to help.

    Tony Felix Avatar Tony Felix
    January 23, 2025

    Representative was clear & concise in explaining specifics of the policy. Cost of policy very reasonable.

    John B Avatar John B
    January 16, 2025

    I’m very happy with my purchase of liability insurance for a one-off event. I was even able to edit the policy after it had been issued with the help of... Read More

    jay gedeon Avatar jay gedeon
    January 6, 2025
  • Thank you so much

    Steve Monreal Avatar Steve Monreal
    July 11, 2025
  • Very easy & quick experience. We got insurance in no time with no hassle. Thank you!

    Robert Earnest Avatar Robert Earnest
    July 4, 2025
  • I needed a portable policy as a yoga instructor. I found this company in an online search. Called and got details from them, was quite surprised at how affordable... Read More

    Jamie Calaway Avatar Jamie Calaway
    July 4, 2025
  • I am glad I went with them. I needed a last minute policy to cover an event I was doing and they had exactly what I needed at a... Read More

    Deloris Pacheco Avatar Deloris Pacheco
    June 27, 2025
  • great little company, with fair pricing, for entertainers who need occasional coverage. however, they have long hold times to speak to an agent, and their customer service left a little something... Read More

    Gretje Angell Avatar Gretje Angell
    June 18, 2025
  • Representative Sarah was very helpful. Walked me through every step and not to mention the price even matched the service! Would recommend to any and everyone.

    queenkiam Avatar queenkiam
    June 18, 2025
  • What a lovely experience I had with Insurance Canopy! Easy and fast sign up, great policy, matches my needs as a self-employed business owner. Highly recommend!

    Masha Rusanov Avatar Masha Rusanov
    June 18, 2025
  • Needed DJ insurance for Memorial Day weekend & was squared away within an hour for 2 events! Highly recommend

    Jay Solis Avatar Jay Solis
    June 18, 2025
  • Very user friendly platform. Multiple options. Very good pricing. Needed liability insurance in order to secure a very good paying event for my solo tribute show. Was set up within... Read More

    Michael Riley Avatar Michael Riley
    June 18, 2025
  • Would have 5 starts, but not right now. This is the first time I have ever had to pay for an additional insured ever in 20 year's. They either have... Read More

    Anthony Burgess Avatar Anthony Burgess
    June 18, 2025

What Is Product Liability Insurance?

Product liability insurance, or product insurance, provides financial protection for claims if a product you sold, produced, or distributed leads to:

Property Damage

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Illness

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Injury

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Death

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Without insurance, you could be paying thousands of dollars for legal fees, repairs, or medical bills all on your own. You may have to halt business or recall products, and you risk damaging your reputation.

View our Product Liability Case Study for additional facts, statistics, and information about product liability insurance.

How Much Does Product Liability Insurance Cost?

Product liability insurance is more affordable than you think. Our customers pay an average product liability insurance rate between $800-$1400 for; their annual premiums. The cost of product liability insurance is dependent on a few factors and can vary depending on your business and operations. Our application takes into consideration the following common factors.

Industry

Higher risk products may require higher insurance limits.

Business Size

Where you work and who you employ impact coverage needs.

Revenue

The amount you sell reflects the amount of coverage you need.

Limits

Some retailers require certain insurance limits on your policy.

Claims History

Past claims can put you at high risk and impact your limits

“How much is product liability insurance going to cost me?”  

Learn more insights about product liability insurance costs from our 2021 Annual Case Study, and apply for a free product insurance quote today.

Who Needs Product Liability Insurance?

If you work with a product at any point in the supply chain, then you need product liability insurance. This includes:

Manufacturers

If a customer sustains injuries from using a product you manufactured, they can name you responsible.

Distributors

You could be held liable if you cross-contaminate or damage a product in transit that later harms a consumer. 

Suppliers

If you supply bad materials, a faulty product may end up on store shelves. This could cause you to face fines and loss of business.

Importers

Transporting products long distances carries extra risks of damaging products or packaging. Don’t get caught facing a lawsuit alone.

Retailers

If a product sample or purchased product leads to bodily injury, choking, allergic reactions, or damages their property, you can be liable to pay for medical bills, legal fees, and more.

Some online retailers are required or recommended to carry insurance policies. Insurance Canopy’s plans often meet or exceed retailer requirements.

Whether you handle ingredients, parts, or whole products, you can still be held liable in a claim if the final product causes bodily harm or property damage. Get the necessary coverage you need from Insurance Canopy today. 

Suppliers, manufacturers, distributors, and retailers all face the same liability risks and can benefit from the protection of insurance. Our policies are some of the cheapest product liability insurance plans on the market! See what Insurance Canopy can do for your business, and submit an application today.

What Does Product Liability Insurance Cover?

Insurance Canopy’s policy provides coverage for goods or products manufactured, sold, handled, distributed, or disposed of by you and/or your company. We also offer product recall insurance in case you need to halt or pause production and issue a recall due to a claim. 

Even if you have strict product testing and carefully monitor product safety, accidents can still occur. Having product liability insurance helps you protect your reputation, lower or eliminate the cost of claims, and keep business operations running smoothly.

How Much Product Liability Coverage Does Your Small Business Need?

The amount of coverage you need may vary based on the niche your product is in. The industry standard is a $1 million dollar per occurrence limit with a $2 million dollar general aggregate limit. Depending on your sales, assets, or contractual insurance requirements our licensed agents can include excess and umbrella policies as well.

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Product Liability Insurance
Licensed in All 50 States

Questions About Product Liability Insurance

Related Articles

Manufacturers

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Whether you manufacture components or assemble completed products, our manufacturer insurance can help protect you from claims due to defects, design malfunctions, failure to warn about proper product use, and more.

Distributors

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Often the first person named liable in a claim, having product liability insurance for distributors helps protect you from costly legal fees, product recalls, and a damaged reputation.

Retailers

Icon of a retail store.

Working directly with consumers puts you at high risk of a product liability claim. Retail product insurance can help protect you from product liability claims, general liability claims, and professional liability claims.

Importers

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From loading dock to loading dock and loading dock to door, we offer inland marine coverage with our product liability insurance for your products, tools, equipment, and other types of moveable property.

Wholesalers

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Keeping a large inventory of products means you need more than just coverage for product liability claims. Our wholesaler product liability insurance also helps protect your products and property in the case of theft or damage.