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Ecommerce Business Insurance

Protect Your Business WIth Ecommerce Insurance Today​

EASY 10-MINUTE APPLICATION​

Apply online today for a FREE Quote

Ecommerce Business Insurance For Online Sellers

With a custom ecommerce business insurance policy from Insurance Canopy, you can confidently shield your online business from financial disasters, keep your reputation sparkling, and manage supply chain risks with ease. Wherever you choose to sell, focus on what you do best, and let us handle the rest!

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Personalize Your Plan Online

Apply for a free quote online in minutes and work with an agent to customize your coverage.

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Keep Your Shop Compliant

Our marketplace-approved policies help you easily meet or exceed insurance requirements.

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Cover Liabilities, Losses & Lawsuits

Lower or eliminate the cost of a claim, like medical bills, legal fees, lost wages, repairs, and more.

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What Is Ecommerce Business Insurance?

Ecommerce liability insurance helps online sellers safeguard their business and pay for claims caused by the products they sell and their day-to-day operations. It protects those who wholesale, resell, or private label products on e-commerce websites such as eBay, Etsy, and Amazon.

Our occurrence-based policies include product liability insurance, general liability insurance, personal and advertising injury, damage to rented premises coverage, and a medical expense limit — plus the option to add additional coverages like errors and omissions, product recall insurance, and excess liability limits.

Our Partners
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Do I Need Product Liability Insurance for Ecommerce Sales?

Yes! If a product sold online causes bodily injuries or property damage, the seller, importer, distributor, and manufacturer could all be named in a claim.

Accidents commonly happen due to manufacturing defects, mislabeling, or failure to provide warnings. Without the right insurance, you could be footing the bill for a lawsuit or a product recall.

Many online marketplaces now require sellers to carry their own online retail business insurance. Some sites even exclude themselves from being held responsible for liability claims leaving you to pay for costly claims on your own.

Insurance Canopy closes the coverage gap left by others, so you can confidently meet insurance requirements, pay for claims, and operate your online business with the protection you deserve.

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E-Commerce Product Liability

Licensed In All 50 States

How Much Does Ecommerce Business Cost?​

Currently, over 50% of Insurance Canopy customers pay $1,400 or less in annual premiums. But each ecommerce product insurance policy is tailored specifically to your product and business — meaning no two policies are the same, so you only pay for the coverages you need. 

The cost of your ecommerce liability insurance is based on:

Why Choose Insurance Canopy?

We Have A (Nearly) 5 Star Rating

  • Thank you so much

    Steve Monreal Avatar Steve Monreal
    July 11, 2025

    I needed a portable policy as a yoga instructor. I found this company in an online search. Called and got details from them, was quite surprised at how affordable... Read More

    Jamie Calaway Avatar Jamie Calaway
    July 4, 2025

    Very easy & quick experience. We got insurance in no time with no hassle. Thank you!

    Robert Earnest Avatar Robert Earnest
    July 4, 2025
  • I am glad I went with them. I needed a last minute policy to cover an event I was doing and they had exactly what I needed at a... Read More

    Deloris Pacheco Avatar Deloris Pacheco
    June 27, 2025

    great little company, with fair pricing, for entertainers who need occasional coverage. however, they have long hold times to speak to an agent, and their customer service left a little something... Read More

    Gretje Angell Avatar Gretje Angell
    June 18, 2025

    What a lovely experience I had with Insurance Canopy! Easy and fast sign up, great policy, matches my needs as a self-employed business owner. Highly recommend!

    Masha Rusanov Avatar Masha Rusanov
    June 18, 2025
  • Needed DJ insurance for Memorial Day weekend & was squared away within an hour for 2 events! Highly recommend

    Jay Solis Avatar Jay Solis
    June 18, 2025

    Very user friendly platform. Multiple options. Very good pricing. Needed liability insurance in order to secure a very good paying event for my solo tribute show. Was set up within... Read More

    Michael Riley Avatar Michael Riley
    June 18, 2025

    Would have 5 starts, but not right now. This is the first time I have ever had to pay for an additional insured ever in 20 year's. They either have... Read More

    Anthony Burgess Avatar Anthony Burgess
    June 18, 2025
  • Representative Sarah was very helpful. Walked me through every step and not to mention the price even matched the service! Would recommend to any and everyone.

    queenkiam Avatar queenkiam
    June 18, 2025

    Very easy to renew policy

    Elyce Nissinoff Avatar Elyce Nissinoff
    June 18, 2025

    They can help.you with the right Insurance you need, and the lowest price

    Alvaro Baltazar Avatar Alvaro Baltazar
    May 18, 2025
  • Provides event insurance at a very reasonable price compared to other companies. Easy to purchase and provide proof of insurance.

    David Fox Avatar David Fox
    May 18, 2025

    Affordable for dance & yoga folk. Thumbs up!

    Maia Claire Avatar Maia Claire
    May 18, 2025

    Extremely affordable event insurance and an easy to work with system and team that will advise you every step of the way!

    Ishan Arvin Avatar Ishan Arvin
    May 18, 2025
  • everything is excellent

    Radames Martinez Avatar Radames Martinez
    May 18, 2025

    I'm a new customer/policy holder. Super easy online application and policy setup. Very competitive rates. Certificate of insurance generated and received (PDF) immediately once method of payment established. Great service... Read More

    Matthew Terry Avatar Matthew Terry
    April 18, 2025

    For me, this application process was super efficient and easy to navigate on line. That goes a long way!

    Holly Mulder Avatar Holly Mulder
    April 18, 2025
  • Affordable. Thank you.

    Ana Young Avatar Ana Young
    April 18, 2025

    I have not had any issues over the years with Insurance Canopy, with canceling and renewing, I have found the cost of coverage in line or better then some. I have... Read More

    John Corkins Avatar John Corkins
    March 18, 2025

    Canopy insurance has covered my DJ business for several years and I am totally satisfied with their services. Thank you DjVic🎧

    DjVic Universal Sounds Avatar DjVic Universal Sounds
    March 18, 2025
  • I have them for 3 years this year seems price went up . I have never had to use them for a claim so really couldn’t tell you about that!

    Denice Lapointe Avatar Denice Lapointe
    February 18, 2025

    Great for Event Insurance - most affordable

    Gaby Nobrega Avatar Gaby Nobrega
    February 18, 2025

    I was feeling overwhelmed with the specifications needed for my insurance coverage. I was offered friendly, quick and clear assistance. Through Canopy and Rey's help I was able to obtain... Read More

    ESPIE QUINTERO Avatar ESPIE QUINTERO
    February 18, 2025
  • TLJ's Mobile Mixology, LLC had been insured with Insurance Canopy since it's inception and we have no complaints.

    Tenisha J. Avatar Tenisha J.
    February 4, 2025

    Knowledgeable, kind, attentive and professional. She helped me to feel comfortable, well taken good care of and get the service possible.

    Ed Levitt Avatar Ed Levitt
    February 3, 2025

    As a Massage Therapist, I was not aware until a few years ago that I did not have to be part of an Organization to get my liability insurance! I... Read More

    Kristie Williams Avatar Kristie Williams
    January 30, 2025
  • This insurance has helped me secure events with my corporate and local government clients. They have great customer service and are always willing to help.

    Tony Felix Avatar Tony Felix
    January 23, 2025

    Representative was clear & concise in explaining specifics of the policy. Cost of policy very reasonable.

    John B Avatar John B
    January 16, 2025

    I’m very happy with my purchase of liability insurance for a one-off event. I was even able to edit the policy after it had been issued with the help of... Read More

    jay gedeon Avatar jay gedeon
    January 6, 2025
  • Thank you so much

    Steve Monreal Avatar Steve Monreal
    July 11, 2025
  • Very easy & quick experience. We got insurance in no time with no hassle. Thank you!

    Robert Earnest Avatar Robert Earnest
    July 4, 2025
  • I needed a portable policy as a yoga instructor. I found this company in an online search. Called and got details from them, was quite surprised at how affordable... Read More

    Jamie Calaway Avatar Jamie Calaway
    July 4, 2025
  • I am glad I went with them. I needed a last minute policy to cover an event I was doing and they had exactly what I needed at a... Read More

    Deloris Pacheco Avatar Deloris Pacheco
    June 27, 2025
  • great little company, with fair pricing, for entertainers who need occasional coverage. however, they have long hold times to speak to an agent, and their customer service left a little something... Read More

    Gretje Angell Avatar Gretje Angell
    June 18, 2025
  • Representative Sarah was very helpful. Walked me through every step and not to mention the price even matched the service! Would recommend to any and everyone.

    queenkiam Avatar queenkiam
    June 18, 2025
  • What a lovely experience I had with Insurance Canopy! Easy and fast sign up, great policy, matches my needs as a self-employed business owner. Highly recommend!

    Masha Rusanov Avatar Masha Rusanov
    June 18, 2025
  • Needed DJ insurance for Memorial Day weekend & was squared away within an hour for 2 events! Highly recommend

    Jay Solis Avatar Jay Solis
    June 18, 2025
  • Very user friendly platform. Multiple options. Very good pricing. Needed liability insurance in order to secure a very good paying event for my solo tribute show. Was set up within... Read More

    Michael Riley Avatar Michael Riley
    June 18, 2025
  • Would have 5 starts, but not right now. This is the first time I have ever had to pay for an additional insured ever in 20 year's. They either have... Read More

    Anthony Burgess Avatar Anthony Burgess
    June 18, 2025

Coverage Details

General Liability Limits

The most your policy will pay for bodily injury and property damage claims, occurring during your coverage, as a result of your business operations.
$2,000,000*
The maximum amount your policy will pay during the policy term for claims of bodily injury and property damage as a result of your products or business operations conducted away from business’s premises—even after operations are completed.

$2,000,000*

The amount that your policy will pay for claims arising out of one or more of the following offenses:
False arrest, detention, or imprisonment
Malicious prosecution
– Wrongful Eviction or Wrongful Entry
– Oral or written publications that slander or libels a person or organization
– Oral or written publication or material that violates a person’s right of privacy
– The use of another’s advertising idea in your advertisement

$1,000,000

The maximum amount paid per claim during the term of the policy.

$1,000,000*

Applies to damage by fire to premises rented to you, and other covered causes of loss to the premises (including contents), while occupied by you for 7 days or less.

$300,000

A no-fault medical policy to cover medical or funeral expenses for an individual up to the issued limit—without deducting from the general liability aggregate limit. Bodily injuries or death must be the result of your business or professional services.

$5,000

This is the amount we deduct from a claim before paying up to your policy limits.
*Other limits available on underwriting approval.

$2,500

Additional Coverage

Workers Compensation

$500,000 or $1,000,000

Have questions?

Our licensed agents have answers (se habla espanol).

Questions About Ecommerce Business Insurance

E-Commerce Product Liability Insurance

Grow your online business – Get into the online markets you need to sell products and grow your business with product liability insurance.

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