It’s no doubt that all of us have been affected in the last year by the COVID-19 pandemic. Businesses have especially been hit hard, and cleaning businesses are no exception due to countless restrictions and surges.
Now that we are starting to see businesses open back up and operate as normal, now is the time to start brainstorming your post-COVID business plan. We’ll share with you four things that you should be thinking about right now so that you can get your business up and running again.
REFLECT ON LESSONS LEARNED
The first thing to do is to reflect on everything you learned during COVID-19 that is business-related. Perhaps you don’t need as many employees as you thought. Maybe you could get by with spending less money on supplies that you don’t need. You could have learned new lessons about how to market your business since you weren’t face-to-face as often. In a Forbes article, it was reported that 33% of small businesses plan to further increase their digital operations. Your business could make a shift to focus on more digital ads and digital marketing.
Whatever you learned that is specific to your cleaning business, take note. You can learn from this past year so that you can adapt your business to any necessary changes so that you can be more efficient and save more money.
ANNOUNCE CHANGES TO YOUR CUSTOMERS
Based on the lessons learned that you reflected on above, you will need to let your customers know if you will be doing business the same as before, or if there are any changes that they should be aware of. You will also want to assure your customers that you have been taking all necessary precautions when cleaning homes, offices, and more. Let your customers feel comfortable with having you in their space, knowing that your employee sanitation and cleaning processes meet industry standards.
If you need help brainstorming ideas of how to communicate with your customers, here is a list that you can choose from:
- Flyer at their next appointment
- SMS Text message
- Social media posts on all your platforms
MAKE SURE YOUR INSURANCE IS ACTIVE
Whether your cleaning business had to completely shut down for a few months or your business was working fewer jobs, during that time, your insurance policy could have expired. Make sure that your insurance policy is active and covers all your needs. Insurance Canopy provides cleaning professionals with general and liability policies starting at $26.67 per month. You can fill out an online application in ten minutes or less and tailor a policy to your business’ specific needs. Feel free to reach out to our licensed insurance agents with any questions you may have.
MOVE FORWARD WITH POSITIVITY
Your business surely faced a variety of challenges in the past year and hopefully you learned a lot! It may be discouraging or difficult at times to move forward. If you lost clients during the pandemic, up your marketing efforts to find new clients. Show your clients that you value their loyalty and business. Try using new software programs to up your business game. If you lost employees and are looking to hire new ones, you can learn here how to find and keep a great cleaning staff.
We wish you the best of luck with all your future cleaning business endeavors. We hope that the above tips are helpful for your business to get back on its feet and reach its full potential, despite any setbacks from the last year. Happy cleaning!