There are several different types of cleaning businesses—window, carpet, maid, janitorial, house, and more. One thing that all of these businesses have in common is the desire to be successful, while helping others keep their space clean. Today we’ll run through three things that all successful cleaning business owners should be implementing right now so they can grow their business and keep their clients happy.
1. HAVE A MARKETING PLAN
A marketing plan is a detailed plan about how your company will market its services to potential clients. Your marketing plan should include at least:
- The campaigns that you will implement
- The audience you would like to target
- The metrics that will be used to measure your success
Do some research about your area and target market to see what type of marketing campaigns will work best for your cleaning business. Perhaps you need to pay someone to put together some Google and Facebook ads to help you get the word out. Maybe it might be more beneficial in your area to hang up fliers around town at your local grocery stores, library, and city hall.
Developing a marketing plan can be a bit tricky at times—you’re the cleaning professional, not necessarily the marketing professional. If you are searching for more clients and haven’t had much success, don’t hesitate to hire a professional to help you put together a marketing plan and get the word out about your cleaning services. Be consistent with your marketing so you can grow your business and see real growth.
2. FOCUS ON CUSTOMER RETENTION
With your current customers, it’s important to show them that you appreciate them and their business. You clean their home or office, but it also wouldn’t hurt to show them that you appreciate their trust in you and your business. Consider offering discounts to long-term customers, or a referral program. If they refer a friend to your cleaning service, you can offer them 10% off their next service. There are several ways that you can show your customers that you appreciate them and their loyalty, so make sure you’re doing what’s best for your business.
3. MAKE SURE YOU HAVE INSURANCE
Lastly, and possibly the most important thing, is finding the right cleaning business insurance. Successful cleaning business owners have a cleaning business insurance policy to protect their company and its assets. As a trained professional, you do your best to avoid accidents, but they still happen. To protect your business that you have worked hard for and to have a financial safety net, make sure you have cleaning business insurance. Even if you’re just getting started and you don’t have many clients, you will want to make sure that you have insurance.
Insurance Canopy provides insurance for window cleaners, carpet cleaners, house cleaners, janitorial services, and maid services for just $27 per month. You can fill out an application online in less than ten minutes and instantly receive the coverage you need so you can do what you love with confidence.
GOOD LUCK WITH YOUR BUSINESS!
As you implement these three tips—having a marketing plan, showing customer appreciation, and having an insurance policy—you will be able to run a successful cleaning business. Be patient and consistent with your efforts, and overtime you will see your business grow. Happy cleaning!
