Amazon Seller Insurance

With more than a decade of product liability experience, Insurance Canopy is here to help Amazon and e-commerce sellers succeed by providing you with the unique comprehensive coverage you need. Our Amazon seller insurance provides you with the high quality protection your products deserve at an affordable price.

Why Choose Insurance Canopy?

We Have A (Nearly) 5 Star Rating

Sheri Lowe
Sheri Lowe
Business Owner
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"Great insurance company"

Great company easy to work with, and they even sent me reminders about my renewal!!!! Thank you so so much
Micah Strickland
Micah Strickland
Orlando FL
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"The online application was very easy to use definitely will use again"

My first time using this Company I like the ease of navigating through the site.
Alex Churchill
Alex Churchill
South Florida
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"Fast, easy, and always there when I need it! "

Fast, easy, always there. As a mobile dj it’s important to me to have access to a cost friendly insurance option when needed. That’s exactly what you get! Great policy at a great rate. Thanks!!!
Lilly-Mae Gallagher
Lilly-Mae Gallagher
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"Reliable & Affordable"

Very reliable and affordable insurance. Customer service is outstanding and hassle free when renewing.
Aalia Nicholson
Aalia Nicholson
Business Owner
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"So easy and quick to get the coverage I needed."

I loved working with insurance canopy. Their customer service was so available and willing to answer my questions as a first time business owner. Great pricing, quick, and easy.
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Product Liability Insurance For Online Sellers

For more than a decade, Insurance Canopy has insured thousands of businesses and products. We’ve customized our policies to meet the needs of online sellers, helping you access some of the best e-commerce business insurance you can find. From Etsy and Ebay, to Amazon and Jane, get protected on most online marketplaces with Insurance Canopy today.

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Occurrence Based Policies

We help protect you from covered incident claims—regardless of when they were reported.
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Apply In Minutes

With our streamlined application, you can apply for a quote in 10 minutes or less.

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Add Additional Insureds

Our agents can quickly and seamlessly add any number of additional insureds to your policy.

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Why Do Amazon Sellers Need Liability Insurance?

Amazon sellers need liability insurance to meet marketplace requirements and help safeguard your business from lawsuits and costly claims. Whether Amazon sales are your full time focus or a part-time gig, accidents can and will happen.
Claims of choking hazards, illnesses, allergic reactions, fires, and property damage could befall your business without any warning—which may lead to recalls, settlements, or even bankruptcy. Plus, Amazon now requires anyone who sells at least $10,000 in a 30 day period to carry Amazon seller business insurance. Failure to do so can lead to permanent suspension of your Amazon account.
In most cases, Amazon will not take the blame for a non-insured claim caused by your product or business operations. That makes you fully responsible for any costs and repercussions. Having the right protection plan in place can help keep you in business for years to come.

How Much Does Amazon Product Insurance Cost?

More than 50% of Insurance Canopy customers pay less than $1,400 for their annual premiums. However, business insurance for Amazon sellers is tailored specifically to your product and business needs. Because every policy is unique, so is the price of your policy. Your coverage costs will be impacted by your:


Higher risk products may require higher insurance limits.

Business Size

Where you work and who you employ impact coverage needs.


The amount you sell reflects the amount of coverage you need.


Some retailers require certain insurance limits on your policy.

Claims History

Past claims can put you at high risk and impact your limits.

What Are Amazon’s Seller Insurance Requirements?

If you make $10,000 in sales in 30 days, Amazon now requires you to have product liability insurance. This helps protect you as a seller and Amazon as a marketplace in the case of a product liability claim

Coverage Details

General Liability Limits

The most your policy will pay for bodily injury and property damage claims, occurring during your coverage, as a result of your business operations.


The maximum amount your policy will pay during the policy term for claims of bodily injury and property damage as a result of your products or business operations conducted away from business’s premises—even after operations are completed.


The amount that your policy will pay for claims arising out of one or more of the following offenses:

  • False Arrest, detention or imprisonment
  • Malicious prosecution
  • Wrongful Eviction or Wrongful Entry
  • Oral or written publications that slander or libels a person or organization
  • Oral or written publication or material that violates a person’s right of privacy
  • The use of another’s advertising idea in your advertisement


The maximum amount paid per incident during the term of the policy.


Applies to damage by fire to premises rented to you and to damage, regardless of cause, to premises (including contents) occupied by your business for 7 days or more for fire, 7 days or less for other types of covered damage.


A no-fault medical coverage that allows you to cover medical or funeral expenses for an individual up to the issued limit—without deducting from the general liability aggregate limit. The injury or death must be as a result of a bodily injury caused by business operations.


This is the amount we deduct from a claim before paying up to your policy limits


*Other limits available on underwriting approval

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Have Questions?
Our licensed agents have answers (se habla espanol).

Questions About Amazon & Online Seller Insurance

Choosing the right insurance is critical.
You can’t afford gaps in your coverage that could put you out of business.

Need additional information before making a decision?

Give our team a call today at 888.600.0894

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