Amazon Product Seller Insurance

Protect Your Business With Amazon Insurance Today

Amazon Insurance for Online Sellers

If sellers want to succeed in the e-commerce industry, they need an agent who understands online seller insurance. With more than a decade of product liability experience, Insurance Canopy is here to help sellers on all platforms succeed by providing you with the unique comprehensive coverage you need. Our Amazon seller insurance provides you with the high quality protection your products deserve at an affordable price.


Sellers We Insure
Amazon logo Etsy logo Jane logo Ebay logo
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Occurrence-Based Policies

We help protect you from covered incident claims—regardless of when they were reported.

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Apply In Minutes

With our streamlined application, you can apply for a quote in 10 minutes or less.

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Add Additional Insureds

Our agents can quickly and seamlessly add any number of additional insureds to your policy.

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What is Amazon Product Liability Insurance?

Amazon seller insurance can help you defend yourself against costly third-party claims. Even with the most rigorous product testing, accidents can and will happen. Amazon seller insurance can help you defend yourself against costly third-party claims.

We can help you cover the cost of:

  • Bodily harm, such as allergic reactions
  • Property damage
  • Legal fees and medical expenses
  • Failure to provide warnings
  • Injuries or damages from product defects
  • And more...
Apply Now
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Business Insurance For Amazon Sellers

Insurance Canopy protects e-commerce sellers who wholesale, resell, or private label. Without the right Amazon product insurance, you could face consequences such as permanent termination of your seller account. We work with Amazon and other online marketplaces to get you the coverage your business deserves.

Get A Quote

Coverage Details

General Liability Limits  
General Liability Aggregate 
The most your policy will pay for bodily injury and property damage claims, occurring during your coverage, as a result of your business operations.
$2,000,000
Products & Completed Operations Aggregate 
This is the maximum amount your policy will pay in a 12-month period for product liability claims and completed operations claims.
  • Product Liability claims are the result of bodily harm or property damage incurred by your products
  • Completed Operations claims are the result of bodily harm or property damage incurred by business operations conducted away from your business’s premises—even after business operations have been completed or abandoned
$2,000,000
Personal & Advertising Injury 
The amount that your policy will pay for claims arising out of one or more of the following offenses:
  • False Arrest, detention or imprisonment
  • Malicious prosecution
  • Wrongful Eviction or Wrongful Entry
  • Oral or written publications that slander or libels a person or organization
  • Oral or written publication or material that violates a person's right of privacy
  • The use of another's advertising idea in your advertisement
$1,000,000
Each Occurrence Limit 
The maximum amount paid per incident during the term of the policy.
$1,000,000
Damage to Premises Rented to You 
Applies to damage by fire to premises rented to you and to damage, regardless of cause, to premises (including contents) occupied by your business for 7 days or more for fire, 7 days or less for other types of covered damage.
$300,000
Medical Expense Limit 
A no-fault medical coverage that allows you to cover medical or funeral expenses for an individual up to the issued limit—without deducting from the general liability aggregate limit. The injury or death must be as a result of a bodily injury caused by business operations.
$5,000
Ready To Protect Your Products?
Get A Quote
Have Questions?

Our licensed agents are available to answer any questions you may have (se habla español)

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Questions About Amazon & Online Seller Insurance

If you make $10,000 in sales in 30 days, Amazon now requires you to have product liability insurance. This helps protect you as a seller and Amazon as a marketplace in the case of a product liability claim. According to the Amazon Pro Merchant Insurance Requirements, you must:

  1. Show proof of insurance
  2. Provide an original Certificate of Insurance document completed in its entirety and signed
  3. Have a policy with a general liability limit of at least $1 million dollars, is written on an occurrence basis, cover all sales from products you have listed on the Amazon website, and includes product liability insurance (bodily injury and property damage), personal injury insurance, and any other requirements outlined in the Participation Agreement
  4. Name “Amazon.com Services LLC., and its affiliates and assignees” as additional insureds
  5. Have a valid policy for at least 60 days from the date of submission, and your provider must give Amazon a minimum of 30 days’ notice of cancellation, modification, or nonrenewal
  6. Verify your insured name matches the “legal entity” name you provide to Amazon
  7. Be sure your insurance provider has global claim handling capability and a financial rating of S&P A- and/or AM Best A- or better
  8. Ensure the deductible for any policy must not be greater than $10,000 and any deductible amount is listed on the Certificate Of Insurance
Get A Quote For Amazon Insurance

More than 50% of Insurance Canopy customers pay less than $1,400 for their annual premiums. However, your Amazon seller insurance policy is tailored specifically to your product and business needs. Because every policy is unique, so is the price of your policy. Your coverages costs will be impacted by your:

  • Gross annual income
  • Type of product you sell
  • Any history of past claims
  • Size of your business
  • Preferred limits for your policy
Start Your Quote For Amazon Product Insurance

You can add cyber liability coverage to your amazon insurance policy. We recommend adding this policy on if you store any customer information, take electronic payments, or keep important business documents online.

Our cyber liability coverage has a limit of $100,000. This is the maximum amount paid out in the case of a cyber attack on your business, such as a data breach or the loss of electronically stored information. Because this coverage is not automatically included in the standard General Liability Policy, an additional cost will be added if you opt into this coverage.

Start Your Application And Choose Your Endorsements

Amazon’s insurance requirements apply to any business that operates within the US. Most insurance companies, including Insurance Canopy, will only offer Amazon insurance to sellers who are located in the US. We know this can be frustrating for sellers whose business is based outside of the US but they operate in the US marketplace.

We recommend you register your company in the US before applying for a policy. You can also contact insurance companies in your country.

Start An Amazon Insurance Quote

The biggest difference between Amazon Pro Merchants and Individual Sellers are your gross sales amounts. Individual Sellers are typically just starting out and plan on selling 40 units or less of their products per month. Pro Merchants are generating $10,000 in sales and selling more than 40 units of products each month.

Amazon Pro Merchants are the only seller group currently required to have product liability insurance. However, Insurance Canopy still recommends Individual Sellers invest in insurance too. Those who are not insured may not be backed by Amazon and face paying for costly claims out of their own pocket—which can lead to product recalls, a halt in business operations, a damaged reputation, loss of business relationships, and more.

Start An Amazon Insurance Quote

Having Amazon small business insurance for your products is now required of you by Amazon. Without insurance, you risk having Amazon permanently suspend your account. Even if you aren’t meeting the $10,000 in 30 days sales mark to be required to carry insurance, insuring yourself is the best thing for your business. In most cases, Amazon will not take the blame for a non-insured claim caused by your product—making you fully responsible for any costs and repercussions.

No matter how careful you are in conducting business, or how well tested your product is, accidents can and will happen. Insurance Canopy helps lower or eliminate the costs that come with product liability claims so you don’t have to pay thousands of dollars on your own.

Get An Amazon Sellers Insurance Quote Today

Yes, Amazon says they will help pay for valid product liability claims against sellers as long as they are under $1,000. They will not require any reimbursement from sellers who hold valid insurance policies and abide by seller requirements. Claims will not affect sellers' order defect rate, and Amazon will keep you informed throughout the entire claims process. Amazon says claims under $1,000 account for more than 80% of all product liability claims.

No matter how careful you are in conducting business, or how well tested your product is, accidents can and will happen. Insurance Canopy helps lower or eliminate the costs that come with product liability claims so you don’t have to pay thousands of dollars on your own.

Get A Quote For Amazon Seller Business Insurance

Yes! Our product liability insurance covers online sellers in other marketplaces, such as Etsy, Jane, and Ebay. Get a quote today to see how we can customize your coverage based on your e-commerce needs.

Start My Application For Online Seller Insurance

Choosing the right insurance is critical.

You can’t afford gaps in your coverage that could put you out of business.

A stack of packages are left on a doorstep. They are safely delivered and covered with product liability insurance for amazon sellers.

Need additional information before making a decision?

Give our team a call today at 888.600.0894

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Amazon Sellers Insurance

Sell Online With Confidence
With affordable coverage from A rated insurance carriers, you can have peace of mind knowing you have the Amazon insurance coverage your business needs.

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