Working as a cleaning business owner comes with a lot of responsibilities within the role. Since there are many people who aren’t prepared to implement a cleaning service yet, you can still take advantage of making business improvements and reviewing your past efforts. You’ll also find out why cleaning business insurance is included in the list!
Build your Relationship with Clients
While some people are ready to resume their cleaning service, there are still many that aren’t ready to take that step.
It’s always a great idea to reach out to your current client base and see how they are doing. This simple gesture shows them that you care. More importantly, it shows that they aren’t just a number to you. Consider reaching out to your clients every month via call, text, or email.
Another way to check in with clients is to drop off a little care package.
Things you can include:
- Baked goods
- Gift cards
Get a Cleaning Business Certification
Growing your skills in the cleaning business industry can be very rewarding. While you may not have a lot of clients to work with right now, try using this time to learn something new.
A certification helps you stand out from competitors. It also increases the visibility of your business's profile. Take a moment and find out what classes are available and see what areas of professional development you are interested in.
Cleaning Associations that offer continuing education
ISSA ( Worldwide Cleaning Industry Association): This association offers a variety of courses for its members, such as their Cleaning Industry Management Standard course, Cleaning Management Institute course, and ISSA Training Standard course. Check out our overview of this association here
ARCSI (Association of Residential Cleaning Services International): This association is a division of the ISSA. Training Standard that teaches about industry standards and is designed to frontline cleaning professionals. Check out our overview here
IICRC (Institute of Inspection Cleaning and Restoration Certification): The IICRC offers a variety of courses, such as floor care, rug cleaning, and more. Check out our overview here
Review Your Marketing Efforts
Marketing is about testing and improving your efforts.
Here are some ideas of what you can review:
Company website: Make sure the information is accurate, such as pricing, about page, and services available
Promotions: Promotions drum up business. Take the time to review the promotions you’ve launched and see which ones have been successful. For example, if there is a promotion that hasn’t performed well, try revising and seeing how it does.
Marketing materials: Business cards, brochures, and flyers are great ways to advertise. Be sure to review them and see if there’s anything you want to update. Some people take the time to do a little brand refresh while the appointment book isn’t as full.
Facebook groups: There seems to be a group about anything and everything on Facebook. You can connect with business groups and even specific cleaning business groups on the platform.
Linkedin: Linkedin is a professional networking site where you can connect with fellow professionals and join forums.
Associations: Cleaning associations (like the ones we listed above) offer a wide range of things, such as directories and forums to help you connect with others.
Your clients: It doesn’t hurt to ask your clients if they have any friends who are interested in a cleaning service. You could consider offering a small discount for their referral.
Add Cleaning Business Insurance
Cleaning business insurance is essential for risk management!
The first thing you need to know about cleaning business insurance is that you can get coverage fast! Our online process makes it easy to protect your business in 10 minutes or less. Plus, you can customize your policy to fit your current business needs.
Many of our insureds choose to include inland marine protection and that’s basically equipment coverage for movable business property items. It won’t cover things like buildings. This is an additional coverage that you can add to your cleaning business insurance policy or wait until a later time to do so.
Cleaning business insurance is very beneficial for your marketing efforts. 30% of our insureds have reported that including coverage has helped them gain customers. We offer an insurance badge for our customers to use online and through print materials.
Taking the time to do a short overview of your efforts could help you out in the long run. Don’t feel like you need to do all of these things at once. It’s easy to figure out which one will work best for you and which one you can pass on. We hope this helps you!
Learn more about cleaning business insurance