5 House Cleaning Marketing Tips You Should Consider

Table of Contents

floor duster

Everyone wants to keep their home nice and clean. However, not everyone has time to clean and that’s where your business comes in! With so many cleaning competitors out there, it’s critical is implement a marketing strategy that can attract customers and help you stand out from other businesses. By the end of this article, you will have a better idea of how you can market your house cleaning business.

Plus, you’ll also learn about how useful house cleaning insurance can be for your business.


There’s always something new you can learn about the cleaning business. By getting certified, you can show potential clients that you are dedicated to your business and want to be compliant in the industry.

Check out the following associations and invest in your company today!

  • ISSA (International Sanitary Supply Association): By being a member of ISSA, you have the opportunity to make connections, feature your business in their directory, implement their marketing resources to your business, and more.
  • IICRC (Institute of Inspection Cleaning and Restoration Certification)IICRC members can take advantage of getting certified in a variety of trades and staying ahead of the competition.
  • ARCSI (Association of Residential Cleaning Services International)ARCSI members have the opportunity to network, expand their knowledge, and improve their business standing within the industry.

Tip: You can include these associations on your website. Insurance Canopy also offers a house cleaning insurance badge for you to feature.


Your brand identity tells your customer a story and these defining factors can help clients learn more about your business.

  • Identity: Your logo and website are some of the things a customers will come in contact first. These assets define your business.
  • Story: Every business has a story to tell. For starters, you can mention how you decided to get into the industry and what makes you stand out from competitors. One of the best things you can do is personalize your brand and help potential clients understand what drives you as a cleaning business owner.
  • Employee image: Your employees represent your company’s image and they are an extension of your business. As a business owner, you should consider how your employees present themselves on the job and set up guidelines on how employees should conduct themselves with clients.


Potential customers reading reviews can help dictate whether or not they want to use the service. 88% of people read reviews to determine the quality of a local business and 72% of consumers say positive reviews make them trust a local business.

Here are some ways you can get reviews:

  • Ask for reviews: It doesn’t hurt to ask for honest reviews from your customers. With their permission, you can implement their reviews on your website.
  • Facebook reviews: With the help of Facebook’s business manager feature, you can use this platform to advertise your house cleaning services.
  • Third-party sites: People head over to third-party review sites, such as Feefo, Angie’s List, and Yelp to leave honest reviews about companies.


One of the easiest ways to drum up business is by launching promotions and offering a small discount to customers.

  • New clients: Whether you have new clients moving to the area or looking to book house cleaning services for the first time, it can be helpful to run promotions to this specific group. You should consider a reasonable discount for all new clients who book cleaning services during a certain month.
  • Holiday promotions: With the holidays just around the corner, there are many people who want to make sure their homes are in tip-top shape for guests and family members.
  • Spring cleaning: Out with the old and in with the new! Spring cleaning promotions can entice customers to book house cleaning services to brighten up their homes.

Tip: With sites like Groupon, you can post your business promotions here and reach more people in your area.


  • Car wrap: A car wrap can be a great business investment because you are constantly advertising your house cleaning service. Whether you drive the car around town or you park the car while running errands, potential customers are exposed to your company’s contact information.
  • Promotional products: From a company branded cleaning cloth to a spray bottle, there are many promotional products that can be given to customers after a job well done.
  • Flyers: Flyers are cheap to print and easy to distribute. There are a variety of places that can feature your advertisement, such as recreation centers, community centers, coffee shops, and more! Plus, include that you’re insured with house cleaning insurance.


A person dusting a bookshelf in a home

We know that running a company takes a lot of work and is a lot of responsibility. With house cleaning insurance, you have one less thing to worry about and can focus on growing your business. While we hope that an accident doesn’t happen while you’re on the job, it’s always a possibility and it can lead to financial strain. House cleaning insurance is designed to respond to common risks business owners face every day and can safeguard your business. You insure your car, home, and maybe even your cell phone. Why not insure the business that you have dedicated time and resources towards? You can buy house cleaning insurance starting at $26.67/month!

Tip: Cleaning business customers have access to a house cleaning insurance badge that can be used for websites!


Buy House Cleaning Insurance

Buy Now

Get Covered With

Cleaning Business Insurance

Policies Starting at


per month


About the Author

Get Covered With

Cleaning Business Insurance

Policies Starting at


per month

Related Articles

As a cleaning professional, you’ve worked hard to provide the best service for your clients. You probably focus much of your time and energy on everyday tasks like cleaning your…
If you own a cleaning business, you may be familiar with the…
Marketing your house cleaning business can be a daunting task. As a…