9 Tips To Market Your House Cleaning Business

Table of Contents

woman cleaning kitchen cabinets

You know that marketing plays a significant role in your house cleaning business. The question is, where do you start? With so many marketing techniques out there, it can be overwhelming and time consuming to research. For that reason, we’ve broken down how to promote your cleaning business with nine tips so you can reach more clients and get more business.


1. Car Wrap

According to the Out of Home Advertising Association of America (OAAA), 98% of Americans indicated they notice vehicle advertisements. OAAA also claims that these ads reach more customers than any other form of advertising.

This type of advertising reaches local consumers. It doesn’t matter if your future customer is in the driver’s seat or on the passenger’s side, they can easily view your car wrap advertisement from a variety of places such as at a stop sign, in freeway traffic, or parked at the grocery store. The nice thing about advertising your cleaning services using a car wrap advertisement is that it works for you 24/7 and your business gains significant brand exposure to potential customers.

If you are considering a car wrap, you may want to include the following:

  • Company Name
  • Phone Number
  • Website
  • Social Media Handles
  • A Short Description of Your Services
2. Utilize Facebook Ads

Facebook paid advertisements are a great tool you can use to market your house cleaning business. With these online ads, you can target potential customers by location and age and it’s more affordable than paying for a print ad in a magazine or newspaper. In contrast to a Facebook ad, depending on where you want to print your ad, ad space can cost anywhere from $500 to $20,000 dollars and you might not even see a return for a long time.

Your Facebook ad could include the following:

  • A Catchy Header
  • An Incentive (i.e. “Get 50% off your first cleaning”)
  • Have A Persuasive Call To Action (i.e. “Call Us Today!”)

When you run your Facebook ad or ads, make sure that you keep up with the comments and reply quickly. Timing plays a huge role in marketing your business because you don’t want to lose your potential customer to a competitor who is more responsive.

3. Show Off Your Certification

One way to stand out to market your house cleaning business from the competition is by getting certified. Give your business a competitive edge by showing your customers that you’re keeping up with industry changes and standards.

Here are a few certifications you can get through reputable associations:

  • International Sanitary Supply Association (ISSA): This association offers continuing education courses, marketing resources, and so much more!
  • Institute of Inspection Cleaning and Restoration Certification (IICRC): They offer cleaning certifications, opportunities for further education, and members get a feature in the institute’s directory.
4. Establish a Referral Program

You work hard on your cleaning business and make sure your clients are happy with their clean homes. One easy way to gain more clients is by asking your current customers to refer a friend. Including an incentive when they complete the referral entices them to spread the word about your services to their friends and neighbors. You can offer something small like a 10% discount or $10 off their next cleaning appointment for every person they refer (be sure to add a limit of how many people they can refer to your business). This is an easy way to promote your house cleaning business.

5. Make It Personal

People would much rather work with a company that treats them as an individual instead of a number or money opportunity. Many customers enjoy knowing the story behind a business as well as who’s in charge.

When you share what inspired you to start your house cleaning business or what kind of values run your business, you give future customers a deeper insight and connection to you as a person. On your website, use the About Us Page to share your story with your clients.

About Us Page Ideas

  • Company Story: What inspired you to start your house cleaning business? What’s your story? The answers to these questions can give you a good start. People love a good story and they want to know who is running the show.
  • Values: How do you stand out from the competition? What kinds of values run your business? Customers want to know what values drive your company and why they should support it.

Are you stuck on how to tell your company’s story? If writing isn’t your forte you may want to consider hiring a freelance writer through sites such as Fiverr or Upwork to help promote your house cleaning business.

6. Do Your Research

Depending on your area, you could be competing with several house cleaning companies. If this is the case, check out the competition and get a feel for any house cleaning marketing ideas they’re putting to use that could inspire some of your own. If there is a tactic that your competitor is using that could be changed to work for you, don’t be afraid to try it out.

Here are some ideas:

  • Check Social Media: Check your competitors’ social profiles like Facebook, Twitter, and Instagram. Evaluate how often they are posting and what kind of content is featured (i.e. images, videos, or blogs). Like what you see? Come up with your own content strategy for those platforms and see how they perform.
  • Skim Websites: Examine your competitor sites and see how they are advertising their house cleaning business to potential customers. Whether they are posting customer reviews or a price list, you can incorporate these elements to your site if they’re missing and take your site to the next level.
  • Read Online Reviews: Sites like Yelp can show you what a competing business in your area can lack and you can take advantage of improving your cleaning business efforts. Common complaints include cleaning employees arriving late, not answering phone calls, and poor cleaning jobs. You may consider reviewing these complaints with your team and making sure they don’t fall short on any job. You can also take a look at reviews on Google to get a feel of what your competitors are lacking.
7. Automate What You Can

It’s a common business practice to collect customers’ emails to engage with them and promote your business. Take your email marketing to the next level with a few basic automated emails throughout the year. With automation, you can simply schedule the emails you want to send and focus your marketing efforts elsewhere.

And with the variety of information, you’ll want to tell your clients, you have so many options for the kinds of emails you can send out and automate.

Types of Emails

  • Birthday Month Emails: Who doesn’t love getting a little discount on their birthday? Sending a birthday coupon with a small discount off a house cleaning service is a great way to drum up business and increase your sales.
  • Time-Sensitive Promotions: Is there a certain time of year when business is a little slow? Pinpoint the specific months and send out a time-sensitive promotion. Your customers would love to see that for one booked referral, they get a free half-bath cleaning.
  • Newsletters: Customers appreciate businesses that provide valuable information. Put together some cleaning tips and tricks along with any updates about your business and send it out in a quarterly newsletter.

We recommend doing your own research on automated email services to find a service that fits your needs. For starters, you can check out automated email sites like MailChimp or Sender.

8. Network, Network, Network

Networking is one of the best things you can do to market your house cleaning business. You can increase your clientele, build professional relationships, and learn from seasoned professionals. Strike up a conversation and build those connections in settings like association meetings, events, or even online!

Ways To Network

  • Associations: Associations provide various resources to their members, such as online directories, marketing materials, and more. These types of resources may help you improve and grow your house cleaning service. Not to mention, you’ll meet many business owners along the way! Here’s an association related to the house cleaning industry.
  • Expos and Trade Shows: Business owners from the house cleaning industry come together to network, learn from seasoned professionals, and attend workshops. Expos are a great setting to meet with hundreds of people, exchange contact information, and build connections. Take a look at these yearly expos and trade shows that you could attend—one might just be in your area!
9. Build Your Credibility

With so many house cleaning businesses in the area, one way to market your house cleaning business and stand out from the competition is by insuring your business with house cleaning insurance. Insurance Canopy provides affordable, A+ rated insurance for cleaning businesses like yours. You can fill out an application online today in ten minutes or less. Add credibility to your house cleaning business by purchasing an insurance policy, giving you and your clients peace of mind.

House Cleaning Insurance…

  • Pegs you as a true professional
  • May help you gain potential clients
  • Showcases responsibility and trustworthiness

When you are insured with Insurance Canopy, you also have exclusive access to our online badge and can feature it on your site to display your proof of insurance. This badge shows your customers that they are working with a true professional and can offer them peace of mind. Plus, you can easily opt-in to our renewal process to help prevent gaps in coverage.

There you have it! While there’s so much more you can try out and implement, we hope these house cleaning marketing tips were helpful. Marketing is all about experimentation and figuring out which ideas work best for you. As you personalize your brand, do your research, and make connections, and as you put in the effort, you can rest easy knowing that your strategy has been boosted and that you have a leg up on the competition.

Let us know your favorite ideas in the comments section!

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