As a cleaning business owner, you have a lot on your plate. From hiring employees and training them effectively, to managing finances and marketing your business, you have a lot to think about. At Insurance Canopy, we want you to be the most successful cleaning business owner you can be.
Today we’ll share the basics of marketing, and three ideas for you to implement in your cleaning business marketing plan, so you can boost your business and get more customers.
The History of Marketing
The idea of marketing started during the Industrial Revolution in the 19th century. During this time, it started to become easier to purchase goods from someone else rather than to make them yourself. Because of this, people needed a way to efficiently get the word out about their products as the consumer market was booming. It wasn’t until the 1960s that customers needed specialists in the area of direct marketing.
Marketing has changed and evolved over time, but its purpose has remained the same—to promote and sell products or services, including marketing research and advertising. As a cleaning business owner, you may not be an expert in the marketing department, so we’ll lay out a few of the basics to help you understand how you can better market your business to potential customers and develop a cleaning business marketing plan.
The 4 Ps of Marketing
The 4 Ps of marketing make up the key factors that are involved in marketing. You can relate each of these factors to your own business to create a successful marketing plan.
What is the product or service you’re providing? Do you offer window cleaning? Maid services? Housekeeper services for commercial or residential? Whatever service you are offering, make sure that it is clear to your potential customer so they know exactly what you’re selling.
Where are you wanting to expand or start your business? Perhaps you’re trying to get more customers locally, or you’re trying to expand to another office in a different city. Whatever the case, you can tailor your marketing efforts to a specific audience in a certain area.
How much does your cleaning service cost? Make sure you know all of your service’s price points. Consistent and clear pricing helps set a foundation for cleaning contracts and client negotiations.
How do you want to promote your business? Has social media worked for you in the past? Maybe you’ve seen a lot of success from a company vehicle decal. There are a couple of things that can help you decide how you want to promote your business, like thinking about how much money you have to spend, who your main audience is, and how your customers have reacted best to past advertisements.
As we go through our three tips to get up to speed on marketing your cleaning business, keep these 4 Ps in mind.
Tip #1: Social Media Videos
If you aren’t already creating video content for social media platforms, we recommend you start here. You can get creative with Instagram Reels and TikTok videos. This type of content is engaging because they are short videos that can show what your business does. Instagram has switched over to being a video platform and TikTok videos are still on the rise, with a user count of 689 million. There is a huge interest on TikTok for cleaning a business called CleanTok; browse the page to get some fresh ideas.
You can create before and after videos of your work. For example, people love before and after videos of carpet cleaning. You can also show you clean something, like which cleaning products you used to remove a tough stain in a bathtub. Use this medium to your advantage so your business can gain more visibility and get more customers.
Tip #2: Polish Your Branding
Establishing your company’s branding is a key component of a successful cleaning business marketing plan. You want your company’s look and feel to be consistent and recognizable. You can do this by having your logo on your company vehicle, business cards, social media, and anywhere you need to display your business name. Put together a color palette and select a couple of fonts that you will use across all platforms and advertisements.
You’ll also want to make sure that any written content that is published is written in the same tone of voice. This will help people recognize your brand and voice. Take a look at this blog to learn more about developing a unique and memorable brand.
Focus on Email Marketing
Lastly, we recommend that you make an effort to learn the ropes of successful email marketing. Email marketing allows you to connect with current customers and share any company news, cleaning tips, promotions or discounts, and other announcements. You can send out a well-written email to the email addresses that you already have on file from current customers.
You can also consider adding a popup to your website to give someone the option to provide their email address to stay up to date and receive discounts on cleaning services. Take a look at this beginner’s guide to email marketing to learn more.
We hope that understanding the basics of marketing will help you improve your cleaning business marketing plan. As you expand and improve your marketing plans, think about the 4 Ps of marketing and how they relate to your business and offered services. Give Instagram Reels and TikTok videos a try, polish your branding, and focus on email marketing. If you have any other tips for us, leave a comment below in the comments section. We wish you the best of luck with your cleaning business endeavors!