You may have just started your own cleaning business or it’s taken a slow turn and you need to get the ball rolling again. We’re here to share some tips with you about how you can increase your client base. Finding and retaining clients can be a bit difficult at times, but it doesn’t always have to be. Refer to this blog when you’re in need of help expanding your business and keeping your clients.
SET GOALS AND A CLEAR VISION
The first thing you need to do is decide what you’d like to accomplish. Do you want more clients? Do you want to expand to additional locations? How much growth can your company handle? Could you handle hiring more employees if your clientele expands? Make sure you have a clear vision of your goals before you start. Share them with someone close to you so that they can hold you accountable. Be sure to set goals that are realistic and attainable. The next few steps listed will help you in your quest to expand your cleaning business clientele.
ADVERTISE YOUR BUSINESS
There is an array of different techniques that you can implement to advertise or market your business so that you can get more clients. You can pay for sponsored ads on Facebook, Instagram, LinkedIn and other social media platforms. You can invest in a third-party agency or seek a freelance worker who can help you develop ads and get them up on your desired platforms. If you don’t already have social media accounts for your cleaning business, you’ll want to consider making accounts on the platforms of your choice.
You can invest in a third-party agency or seek a freelance worker who can help you develop and create ads and get them up on your desired platforms. The more you post, the more potential you have for visibility, therefore increasing your chances of having more clients that notice your business digitally. Consider getting a website for your business if you don’t already have one. Establishing an online presence is important for when people are searching for a cleaning service on the internet.
GET BUSINESS CARDS
Business cards are an important component in expanding your business and finding new clients. If you haven’t done so already, design and print out some professional business cards. Print hundreds of these cards out, with your contact information and hours of service. Insurance Canopy also provides a proof of insurance badge for each insured customer, which you can display on your business card. Make sure you take these cards with you everywhere you go – you never know the connections you could make even while running errands. Hand them out to your family and friends, and ask them to pass them along to their friends. Printing and handing out business cards requires little effort, but could have a big return on investment.
OFFER PROMOTIONAL ITEMS
Getting new clients is exciting, and you want them to stick around. When you get new clients, try offering them promotional packages, like buy one house cleaning and give one free to a friend. This will help you get your new client to return to using your service, and they will also bring someone new to your clientele. It’s a win-win. You can also start a free weekly or monthly newsletter that you can send out to clients with their consent. This newsletter can include whatever you’d like – from added services you provide, any coupons or discounts available for your clients, or any business updates.
You could also add a survey with a couple of questions at the bottom of your newsletter about what they like about your business, how you could improve, how they heard of you, etc. Your clients can provide valuable feedback about how to move forward with your business, and they’ll feel that you value their opinion. Having a newsletter requires a little bit more effort on your part, but it will be a nice little reminder to your clients during their busy schedules that they should schedule another cleaning with you.
GET INSURED WITH INSURANCE CANOPY
Being insured is key to your business success. You wouldn’t want to put in all the effort to expand your clientele, and then an accident happens and a client files a lawsuit against you. This could be a common slip and fall incident, or something more serious like your ladder breaking one of your client’s windows. Make sure your insurance policy covers your practice(s). Insurance Canopy offers cleaning insurance policies to several cleaning professionals that can be purchased online in less than 10 minutes. You set the policy effective date, and receive a badge of proof of insurance on that day. If you have other questions, don’t be afraid to reach out to one of the licensed insurance agents by phone or chat.
There you have it! Five simple steps to get more clients for your cleaning business. Take the time to set a clear vision and establish goals, advertise your business effectively, create and distribute business cards, offer promotional items, and make sure you’re insured. Good luck on your newest venture!