From training employees to stocking inventory and making sure the job gets done right, cleaning business owners have a lot on their plate. However, it’s important to remember who keeps you in business—your clients. When your clients feel valued, they will continue to give you their business. Not only do you need to focus on current relationships, but preserve potential and new client relationships. We share with you a few tips on how to manage client relationships so they know they’re valued.
Effective communication is the key to successful client relationships. This can include sending them a text after their weekly cleaning to make sure everything was satisfactory. Keep clients updated by sending out a monthly newsletter with details on company news and promotions. And for those long time customers, send them a small gift basket showing your appreciation for them. However you want to communicate with them and show that you care about them is up to you!
SHARE PROFESSIONAL KNOWLEDGE
To preserve the relationships, share your cleaning knowledge with your clients. For example, you can share some basic cleaning tips with them when they need to clean and you’re not around. Tell them about products that work well to get the job done or products they should avoid. Try sharing resources they can use to organize their home, like this spring cleaning blog, or create content of your own! Your clients will appreciate that you want to share your knowledge with them because you want to help them, not just keep them on as a client.
DEVELOP NEW RELATIONSHIPS SIMULTANEOUSLY
If you want to grow your business, you’ll need to expand your clientele. You can preserve current clients and foster new business relationships at the same time. Dedicate time each week to show your current clients that you value them, and set a time for new clients. This can mean expanding your marketing plan to reach a farther audience in your area who may be interested in your cleaning services.
You can also ask your current clients for referrals. If they have a friend that is searching for a maid or janitorial service, you can offer them 20% off their next cleaning. There are several different mediums that you can use to develop new relationships and find new clients.
VISIT INSURANCE CANOPY TODAY
We hope the above tips are helpful for you to preserve client relationships, while building your cleaning business at the same time. Communicate often with your clients, share your knowledge with them, and develop new relationships simultaneously.
To improve your cleaning business even more, make sure you have cleaning business insurance in place. Insurance provides a financial safety net for your business in case an accident occurs. Insurance Canopy has several cleaning business policies that can cover your business for just $26.67 per month. To learn how you can promote your cleaning business with insurance, take a look at this blog.