Marketing your house cleaning business can be a daunting task. As a business owner, there are several tasks that you have to complete daily just to run your business, so marketing may not be your highest priority. However, if you invest the time, effort, and money into your cleaning business, you’ll be able to find new clients, and your business will grow.
You’ll want to address marketing tactics such as branding, marketing materials, and where and how to market your business. One of the biggest challenges is trying to find things that make you stand out from your cleaning business competitors. You’ll need to put together an effective marketing plan so that you can see real success and get a return on your marketing efforts.
While house cleaning insurance may not be the first marketing tactic that comes to mind, including coverage in your strategy is a wise decision. If you’re feeling stuck promoting your cleaning business, read on to learn how to effectively market your cleaning business.
Let’s break it down!
‘About’ Page on Your Website
Many people prefer to do their research before hiring a cleaning company to take care of their home. Your customers want to know that your company is trustworthy and credible and that you will safely and efficiently get the job done. Customers usually look for your online presence, such as your website, social media, and online reviews. Customers want to get to know your company!
Your About page gives you the opportunity to pitch to potential customers and tell them what makes you different. It is an excellent way to share your company’s history and mission. Talk about how you started your business and how you operate it on a daily basis. Include specifics about how you clean and what kind of cleaning products you carry. Remember to make it unique so it stands out from your competitors.
Consider including house cleaning insurance information on your About page as well. It might not be the first benefit you think to feature, but mentioning your insurance coverage can set you apart from the rest. Coverage may be able to help you gain and maintain trust. Showing that your business is insured also shows that you are a serious professional and understand the cleaning industry’s risk. Your About page is also a great place to display and discuss any certifications you have received, adding an additional layer of credibility.
Mention Your Insurance Coverage In Your Marketing
Online efforts are not the only way to reach out to customers. Printed materials, such as brochures, door hangers, fliers, and business cards, are great ways to spread the word about your business.
At Insurance Canopy, we work with business owners in various industries. All of these businesses are trying to establish credibility—and having insurance is one way to accomplish it! That’s why we offer an insurance badge!
This handy graphic shows customers that you’re insured and can help you stand out from competitors. Carrying insurance can make you more credible and show others you are proactive. You can also print this proof of insurance badge on your fliers, business cards, and any online materials.
Once you are an Insurance Canopy customer that has purchased an insurance policy, you have access to an online portal where you can get your site seal, or proof of insurance, to show on your website and other places. Here is a step-by-step guide to getting this site seal:
- Log in to your Insurance Canopy dashboard
- Click on ‘My Account’ in the top right corner
- Under ‘My Profile’, click ‘Add Site Seal To Your Site’
- You can then select the design that you would like on your website. Click ‘Copy Code’
- Click on this link and paste the code in the left section
- Clear out the existing code and replace with your code then click the green button that says ‘Run’
- You’re now ready to put the code wherever you’d like on your website
- Update your website so the change can take effect
Now you’re ready to show your proof of insurance to your customers.
Feature the Insurance on Your Social Platforms
Whether you have multiple platforms or only one, using social media is a positive way to feature your business. Think of social media as your online portfolio and an extension of your website.
Promote your best house cleaning work, company news, giveaways, promotions, and discounts. Carrying insurance can fit into your online social media marketing strategy, too. Don’t be afraid to showcase the fact that your company is insured. It’s a positive aspect of your company for you to showcase to your customers.
You can use graphic design programs like Canva to create material and highlight the benefits of working with an insured house cleaning business. Feel free to include our insurance badge in your house cleaning marketing!
House Cleaning Insurance From Canopy
We hope you’re excited about the prospect of utilizing house cleaning insurance from Insurance Canopy to help promote your business. By including your insurance information, your business can stand out to customers. In fact, 30% of our insureds expressed that having insurance has helped them get clients.
Now that you know how to promote your cleaning business with insurance coverage, let’s explain other aspects of our insurance program. At Insurance Canopy, we don’t believe that one size fits all. Every business has unique needs, so we offer add-ons to our comprehensive coverage.
For example, you can get coverage for additional employees and add equipment coverage. We are here to grow with you, whether you are ready to include additional coverage or want to wait.
Implementing house cleaning insurance into your business is easy with our online platform. Simply fill out our online application, which takes ten minutes or less to complete. Choose your coverages and purchase. You can pay the amount upfront or select our convenient monthly payment option. If you have any questions, don’t hesitate to contact our licensed insurance agents.