How To Promote Your Cleaning Business With Insurance

cleaning products and bucket

Marketing your house cleaning business can be a daunting task. As a business owner, there are several tasks that you have to complete daily just to run your business, so marketing may not be your highest priority. However, if you take the time to really invest time, effort, and money into your cleaning business, your business will grow and you’ll be able to find new clients.

There are many things that you need to address within marketing, such as branding, marketing materials, and where and how to market your business. One of the biggest challenges is trying to find things that make you stand out from your cleaning business competitors. You’ll need to put together an effective marketing plan so that you can see real success and get a return on your marketing efforts.

While house cleaning insurance may not be the first marketing tactic that comes to mind, having coverage can be included in your strategy. Stuck on how to promote your cleaning business? Today we’ll discuss how to market your cleaning business.

Let’s break it down!

A person disinfecting inside a home

‘About’ Page on Your Website

When people are searching for a cleaning company to come take care of their home, they like to do their research beforehand. Your customers want to know that your company is trustworthy and credible, and that you’re going to safely and efficiently get the job done. This means checking out a variety of avenues, such as your website, social media, and online reviews. Customers want to get to know your company!

Your About page gives you the opportunity to pitch to potential customers and tell them what makes you different. It is a nice way to introduce your company, like sharing your company’s history and mission. Feel free to share how you got started in the business, down to what kind of cleaning products you carry. One important thing to remember is to make it your own, so that it’s unique and stands out from your competitors.

Consider including house cleaning insurance on your About page as well. While it is not the first thing you think to feature, talking about coverage can be a huge positive for customers. Coverage may be able to help you gain and possibly maintain trust. Sharing that your business is insured also shows that you are a serious professional and understand the risk that the cleaning industry entails. Your About page is also a great place to display and talk about any certifications that you have received, adding an additional layer of credibility.

Mention Your Insurance Coverage In Your Marketing

Online efforts are not the only way to reach out to customers. Printed materials, such as brochures, door hangers, fliers, and business cards are great ways to spread the word about your business.

At Insurance Canopy, we work with business owners in a variety of industries. One thing they all have in common is that they’re all trying to establish credibility—and having insurance is one way to accomplish it! That’s why we offer an insurance badge!

This handy graphic shows customers that you’re insured and can help you stand out from competitors. Carrying insurance can make you more credible and show others you are proactive. This proof of insurance badge can be printed on your fliers, business cards, and any online materials as well.

Once you are an Insurance Canopy customer that has purchased an insurance policy, you have access to an online portal, where you will be able to get your site seal, or proof of insurance, to show on your website and other places. Here is a step-by-step guide to getting this site seal:

  1. Log in to your Insurance Canopy dashboard
  2. Click on ‘My Account’ in the top right corner
  3. Under ‘My Profile’, click ‘Add Site Seal To Your Site’
  4. You can then select the design that you would like on your website. Click ‘Copy Code’
  5. Click on this link and paste the code in the left section
  6. Clear what is already there so that only your code is in there and click the green button that says ‘Run’
  7. You’re now ready to put the code wherever you’d like on your website
  8. Update your website so the change can take effect

Now you’re ready to show your proof of insurance to your customers.

Insurance Can Be Used On Social

Whether you have multiple platforms or only one, using social media is a helpful way to feature your business in a positive way. Think of social media as your online portfolio and an extension to your website.

Your best house cleaning work can be featured, company news, giveaways, promotions, and discounts as well. Carrying insurance can fit into your online social media marketing strategy as well. Don’t be afraid to showcase the fact that your company is insured. It’s a huge positive aspect of your company for you to showcase to your customers.

You can use graphic design programs like Canva to create material and highlight the benefits of working with an insured house cleaning business. Feel free to include our insurance badge in your house cleaning marketing!

House Cleaning Insurance From Canopy

At this point, we hope you’re excited about the prospect of utilizing house cleaning insurance from Insurance Canopy to help promote your house cleaning business. By including the fact you carry insurance, your business can stand out from customers. 30% of our insureds expressed that having insurance has helped them get clients.

Now that you know about how to promote your cleaning business with insurance coverage, let’s explain other aspects of our insurance program.

At Insurance Canopy, we don’t believe that one size fits all. Every business has its unique needs and that’s why we offer add-ons to our comprehensive coverage.

For example, you can add tools and equipment coverage or include employees for an additional cost. Whether you are ready to include additional layers of coverage or you want to wait, we are here to grow with you.

It’s easy to implement house cleaning insurance to your business with our online platform. Simply fill out our online application, choose your coverages, and purchase. You can choose to pay the amount upfront or our convenient monthly payment option. You can fill out an application online in ten minutes or less. If you have any questions, don’t hesitate to reach out to our licensed insurance agents.

We hope this was helpful to you and that you’ll consider Insurance Canopy for your business insurance needs!

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