Coronavirus has caused businesses throughout the country to adapt to an ever changing situation—a daunting task to be sure. For cleaning businesses there is good news. There are many ways to adapt a cleaning business. We hope you find these cleaning business tips helpful and that you’ll continue to find Insurance Canopy a valuable resource for your business. Let’s get started!
One of the best ways to show your customers how valuable cleaning services are is to showcase what they are getting from your service. Due to coronavirus, many people are extra cautious about germs and cleanliness. You can make them aware of the high touch surfaces that your cleaning service focuses on, such as disinfecting toilet handles, toilet seats, toilet lids, kitchen cupboards, ovens, refrigerators, and office equipment (to name a few). We suggest creating a hardcopy of what the cleaning appointment entails, how to maintain these areas in between services, and leave it with each customer. You can even offer extra service, such as deep cleaning an extra room outside the service package or use of the ozone machine to help get rid of unwanted smells.
Coronavirus has rightly placed extra precautions on health and hygiene. Make sure your customers see the extra effort you’re taking. Since the cleaning business entails entering homes, you can be proactive by having your staff wear protective masks, disinfecting cleaning totes, and wearing goggles. You may even want to consider sending out an email to all your customers and reassure them that their safety is your priority. By communicating with your customers during this difficult time, you show them that you’re doing your best to stay up to date with best practices and want to make each appointment a positive experience.
Consider Diversifying Your Business
By diversifying your business, you have the opportunity to tap into more markets and expand your contacts. It can also give your company the chance to earn an extra stream of revenue and fill up your appointment calendar. Due to the coronavirus situation, cleanliness is at the forefront and your business can help. For starters, you can try connecting with smaller businesses and pitching a Corona Clean service. This angle may help you gain new accounts and keep workspaces in excellent condition before employees are allowed to come back. Furthermore, you can offer extra services, such as using organic cleaning products and cleaning air filters.
Drop-off Care Packages
With many people staying at home and handling the cleaning, it’s understandable that they don’t need your service at the moment. You should consider dropping off care packages to your clients and create positive rapport. From microfiber towels to cleaning solutions, there are a lot of things you can add to your cleaning care packages. Your customers may appreciate a package with cleaning essentials and that you’ll be ready to service their own once the virus has subsided. For a personal touch, you can include cleaning tips and be a useful resource of how to maintain a clean home.
Promotions are a great way to show clients how much you appreciate their business and to thank them for choosing your business from others. Whether the offer is big or small, promotions can create positive rapport for your existing clients and may attract new customers to your service. With everyone worrying about the virus, it would be a nice gesture to offer a promotion and help your customers save some money on your cleaning service. Regardless if the promotion is big or small, customers will appreciate the thoughtfulness and continue to be your customer.
About Insurance Canopy
Insurance Canopy is an online insurance marketplace that offers liability coverage for business owners for various types of industries, such as cleaning businesses. The cleaning business insurance program is designed to be a financial safety net and respond to third-party claims, such as bodily injury, property damage, and legal action. Eligible businesses include house cleaning, carpet cleaning, janitorial, maid, and window cleaning. Canopy offers a fast online checkout process and instant proof of insurance. Get insured today!