TikTok is a social media platform designed for short videos, ranging from 15–60 seconds long. Although TikTok launched in 2016, it didn’t see large growth until the end of 2017. By 2020, TikTok was worth $50 billion, the most valuable startup in the world.
Because of the expansive reach and the 200 million users on TikTok, companies have turned to this platform to advertise and brand their business. How does this relate to you? TikTok users have coined the hashtag “CleanTok.” This viral hashtag shares deep-cleaning videos, unique tools and products, and clever cleaning hacks. This hashtag is both educational and entertaining, making it a hashtag your company can use and get on board with.
Today we’ll share with you how TikTok has reshaped marketing for cleaning businesses and how your business can implement this type of marketing to boost your brand and get more customers.
Before and After Videos
One of the most popular cleaning videos on TikTok are before and after videos. People love watching things be cleaned because it’s satisfying to watch something so dirty get clean. If you’re a window cleaner, show a dirty window, a little bit of the cleaning process, and the final product. You can do the same if you’re a carpet cleaner, house cleaner, or any type of cleaner. Show what the space looked like before, and show a satisfying reveal of the finished product.
Cleaning Process Videos
When you have time, film a few videos of your cleaning processes. As a house cleaner, there are several cleaning process videos you can share with your followers. Some of the most trending videos are how to clean a washing machine filter, a dishwasher filter, and other household cleaning items. These are popular videos because many people do not know they should be cleaning these items, nor how to clean them. Many TikTok users refer to these videos as “Clean With Me” videos and are even seen as motivational. You can get creative with this step and show hacks of how to clean things.
Product Spotlight Videos
Lastly, invest some time to create some videos about cleaning products your company loves to use. Explain why you love the product and how your followers can use it too. You can also show how everyday cleaning products, like baking soda and vinegar, can be used to clean multiple things in a home or office.
*Note: To be professional, you should film all of these videos not on customer property, and rather on your own time on company property.
Get Started on TikTok
If your cleaning business doesn’t already have a TikTok account, set one up today! Even if you may not get new customers because of your TikTok presence, posting videos and engaging on TikTok can help you get more followers, which can lead to generating a revenue on your videos. We hope these TikTok marketing videos are helpful for you to think of what type of content your cleaning business can share on TikTok. Best of luck!