As a personal trainer, you are equipped with the latest knowledge of fitness and health, but you also need a strong understanding of smart business principles. Which is why personal trainer insurance should be on your list of must haves, if it isn't already.

With personal trainer insurance from Canopy, you'll receive high quality coverage at prices that won't hurt your bottom line. So you're able to remain focused on what matters most to you.

The marketing aspect of personal training can be intimidating if you don't have much experience. Our marketing experts and social media gurus have compiled this list of ways to help you promote and boost your business on a budget.

1) Create a Website

In this technological era, everyone looks for a website. There are numerous site builders that allow you to create a website without any costs or at a low premium. However, if you use a site builder, you won't necessarily own the rights to the site.

Not just any website will suffice, an important digital marketing strategy is to continually update and optimize your website so that you can be easily found by search engines. Also, writing and maintaining a blog is a great way to put your name out there, and an added benefit is that you can share that content across your various social media platforms to drive more traffic to your site.

Some inexpensive website builders that we love are:

  • Wix which is free unless you would like additional features, and then you're asked to upgrade to a paid version
  • Wordpress is also free unless you want to unlock certain themes and plugins
  • Duda is another great option

2) Social Media and Online Presence

According to current statistics, there are approximately 1.97 billion active users on Facebook alone. Using social media channels are a great way to generate more traffic to your website and create brand presence for your business. After all, you're your best promoter.

There are specific hashtags that you can use to create visibility on social media, you can also pay to boost posts and promote your content in order to reach a more specific demographic. Make sure your business pages are separate from your personal ones and that the privacy on them is set to public so everyone can view your content.

Managing all of these different accounts can be somewhat time consuming, but you can simplify by using a social media scheduler.

Schedulers We like:

3) Create a Referral Program

Some of the most recognizable names in commerce utilize tactics such as creating a community in order to generate brand awareness. Some great ways to connect with potential new clients are:

  • Bring a friend night
  • Introductory offers
  • Provide a free consultation
  • Discounts for referrals

4) Find your Niche

If you're just starting out, new to the industry, or are looking for ways to grow your current business, figure out your angle and what differentiates you from everyone else in the field and market that. Begin to network and develop your brand by highlighting what makes your brand unique in your social media profiles and website.

Bonus tip:Seek out people who are already established within the field. People who have already built up their clientele will most likely have a lot of insight and suggestions for success.

5) Personal Trainer Insurance

One way you can set yourself apart is with your personal trainer insurance policy. Having coverage shows your clients that you invest in your business and therefore, you will invest in them.

Policies start at $129 annually. Learn more about personal trainer insurance or contact us if you have any questions.

*All insurance policies have conditions, limitations and exclusions. Please refer to the policy for exact coverages.