In the last 4 years, the number of yoga students in the US has doubled. The demand for yoga instructors has never been higher as interest in the practice and different styles of yoga continues to grow. With all the health benefits of yoga, it’s no surprise to see this 5000-year-old practice is still so popular being a yoga instructor a common career for fitness instructors.
Making your yoga studio stand out from the rest can be a difficult task. At Insurance Canopy, we understand more than just yoga insurance—as a business we know the struggles of finding new clients and marketing tactics. We’ve gathered 5 of our top tips to help you market your yoga studio.
Tip #1: Utilize Videos On Instagram
Videos on social media generate 1,200% more shares than text and images combined. With the addition of Stories, IGTV, Live, and Reels, Instagram is incorporating more video content onto it’s platform. You can create videos demonstrating yoga poses, discuss the benefits of yoga, or give a behind the scenes look at how you prepare for a class at your studio.
Tip #2: Go Live On Facebook
Facebook Live allows you to directly interact with your followers in real time and create a unique experience for them to engage in. By going Live, you have the chance to teach virtual yoga classes or stream an in-person event. You can also try hosting a yoga Q&A session.
Tip #3: Participate In Local Events
Attending events gives you the chance to meet new students and other yoga instructors. You may get to show others what teaching styles you specialize in, demonstrate different poses, or discuss the benefits of attending your yoga class. See if your community is hosting any wellness days or if there are yoga retreats near you looking for instructors.
Tip #4: Build An Email Campaign
99% of people check their emails at least once a day. This makes email marketing an effective way to communicate with current and potential students. You can get emails from sign-up forms, safety waivers, and newsletter subscriptions. This allows you to inform people about upcoming classes or events, send out helpful tips, share a personal blog, and run promotions.
Tip #5: Try A Promotion or Coupon
Whether it’s on social media, through an email, or in-person, running a promotion can help attract new customers and give incentive for current customers to share your business with others. You can try running a giveaway for yoga supplies, offering a discount code for new students, or starting a referral program.
Find Balance With Your Business
Insurance Canopy does more than take pride in protecting passionate yoga instructors like you—we celebrate when you succeed. We believe you have the ability to stretch your studio to meet your business goals. Don’t be afraid to try new techniques when it comes to finding new students. Namaste!
Do you have the right protection for your practice? Insurance Canopy offers top-rated yoga insurance for instructors. Get an affordable policy in just 10 minutes or less today!
