844.520.6993

General Liability Insurance

Table of Contents

General liability insurance is one of the most common types of coverage, and every business needs it. Discover why this policy is critical for your business and what general liability coverage from Insurance Canopy can do for you.

Continue reading to learn more, or get covered today by selecting your industry below.

What Is General Liability Insurance?

Commercial general liability insurance protects businesses from third-party bodily injury, property damage, and personal or advertising injury claims. These types of claims can arise from risks related to your business operations, products, or services.

Even a single claim can be financially damaging to your business. Having the proper protection can be a vital tool for safeguarding your business against financial losses.

Is General Liability Insurance Required By Law?

While general liability insurance is not required by law, you may be asked for proof of this coverage before signing a lease, entering into a contract with another business, applying for licenses and permits, or participating in an event.

What Does General Liability Insurance Cover?

General liability insurance covers the following expenses you’re legally required to pay:

  • Medical payments
  • Legal costs (attorney’s fees, court costs, and settlements)
  • Repairing or replacing damaged property
  • Lost wages

What Does It Not Cover?

Some common commercial general liability insurance exclusions are:

  • Employee injuries or workplace injuries (covered under a workers compensation policy)
  • Damage to the business owner’s property (covered under a commercial property or business owner’s policy)
  • Intentional and criminal acts
  • Product recalls and defective work (covered under a product recall policy)
  • Pollution and environmental damage (covered under an environmental insurance policy)
  • Auto and vehicle-related accidents (covered under a commercial auto policy)
  • Errors, omissions, or negligence regarding the policyholder’s professional services (covered under a professional liability or errors and omissions policy)
  • Liquor liability (covered under a liquor liability policy)
  • Losses stemming from data breaches, phishing, or other cyber attacks (covered under a cyber liability policy)
  • Breach of contract
  • Trademark infringement
  • Employment-related claims, including wrongful termination, harassment, or discrimination (covered under an employment practices liability policy)


Knowing your policy’s limitations and exploring additional coverages is critical for every business owner. Always refer to your policy for the exact coverages, exclusions, conditions, and limitations.

Who Needs General Liability Insurance?

Every business, no matter the size, needs general liability insurance to protect its assets because claims can happen to anyone.

Insurance Canopy offers comprehensive general liability coverage for all of the following business types:

Don’t see your industry listed here? Learn more about the types of businesses covered by Insurance Canopy.

Examples of General Liability Claims

The following are real claims from policyholders that were covered by Insurance Canopy:

A Florida art vendor was setting up a wooden wall in their booth at a festival. A strong gust of wind blew the wall over onto a neighboring vendor, knocking them to the ground and injuring them ($5,000).

A policyholder in Oklahoma accidentally caused a fire in their rented commercial space. The fire caused smoke damage to the building and destroyed a window ($20,694).

A customer shopping at a policyholder’s booth in Florida tripped and fell over a decorative stone, injuring themselves and accruing expensive medical bills ($48,630).

How Much Does General Liability Insurance Cost?

On average, Insurance Canopy’s general liability coverage costs $20 per month. For about the cost of lunch at your favorite restaurant, general liability protects your business from claims that could rise into the tens of thousands (or even more).

However, the cost of your premium depends on several factors:

  • Industry: Some industries have more risk exposures due to the business operations or products sold.
  • Limits of insurance: Insurance limits can factor into your insurance coverage’s pricing. Certain contracts may require you to carry higher limits of liability insurance to be compliant with their requirements.
  • Annual revenue: More revenue usually means more risk exposure, which increases your chances of a third-party claim.
  • Claims history: Businesses with a history of filing insurance claims may pay a higher premium because they are more susceptible to risks.

Additional Coverage You May Need

Most business owners need coverage beyond general liability insurance to properly protect themselves from the claims they’re most likely to face. Insurance Canopy offers several options for additional coverage, including:

How to Get Your Free Quote

You can get a free quote for general liability insurance entirely online with Insurance Canopy by filling out an application.

Make sure to have the following information on hand to get your free quote:

  • Your business type
  • Your business’s gross annual sales

Why Small Businesses Love Insurance Canopy

We believe insurance doesn’t have to be complicated and that good coverage shouldn’t break the bank. At Insurance Canopy, that means you get an easy online checkout process and comprehensive, affordable coverage from A+ rated carriers. But don’t just take our word for it — see for yourself what our customers have to say about us!

  • Thank you so much

    Steve Monreal Avatar Steve Monreal
    July 11, 2025

    I needed a portable policy as a yoga instructor. I found this company in an online search. Called and got details from them, was quite surprised at how affordable... Read More

    Jamie Calaway Avatar Jamie Calaway
    July 4, 2025

    Very easy & quick experience. We got insurance in no time with no hassle. Thank you!

    Robert Earnest Avatar Robert Earnest
    July 4, 2025
  • I am glad I went with them. I needed a last minute policy to cover an event I was doing and they had exactly what I needed at a... Read More

    Deloris Pacheco Avatar Deloris Pacheco
    June 27, 2025

    great little company, with fair pricing, for entertainers who need occasional coverage. however, they have long hold times to speak to an agent, and their customer service left a little something... Read More

    Gretje Angell Avatar Gretje Angell
    June 18, 2025

    What a lovely experience I had with Insurance Canopy! Easy and fast sign up, great policy, matches my needs as a self-employed business owner. Highly recommend!

    Masha Rusanov Avatar Masha Rusanov
    June 18, 2025
  • Needed DJ insurance for Memorial Day weekend & was squared away within an hour for 2 events! Highly recommend

    Jay Solis Avatar Jay Solis
    June 18, 2025

    Very user friendly platform. Multiple options. Very good pricing. Needed liability insurance in order to secure a very good paying event for my solo tribute show. Was set up within... Read More

    Michael Riley Avatar Michael Riley
    June 18, 2025

    Would have 5 starts, but not right now. This is the first time I have ever had to pay for an additional insured ever in 20 year's. They either have... Read More

    Anthony Burgess Avatar Anthony Burgess
    June 18, 2025
  • Representative Sarah was very helpful. Walked me through every step and not to mention the price even matched the service! Would recommend to any and everyone.

    queenkiam Avatar queenkiam
    June 18, 2025

    Very easy to renew policy

    Elyce Nissinoff Avatar Elyce Nissinoff
    June 18, 2025

    They can help.you with the right Insurance you need, and the lowest price

    Alvaro Baltazar Avatar Alvaro Baltazar
    May 18, 2025
  • Provides event insurance at a very reasonable price compared to other companies. Easy to purchase and provide proof of insurance.

    David Fox Avatar David Fox
    May 18, 2025

    Affordable for dance & yoga folk. Thumbs up!

    Maia Claire Avatar Maia Claire
    May 18, 2025

    Extremely affordable event insurance and an easy to work with system and team that will advise you every step of the way!

    Ishan Arvin Avatar Ishan Arvin
    May 18, 2025
  • everything is excellent

    Radames Martinez Avatar Radames Martinez
    May 18, 2025

    I'm a new customer/policy holder. Super easy online application and policy setup. Very competitive rates. Certificate of insurance generated and received (PDF) immediately once method of payment established. Great service... Read More

    Matthew Terry Avatar Matthew Terry
    April 18, 2025

    For me, this application process was super efficient and easy to navigate on line. That goes a long way!

    Holly Mulder Avatar Holly Mulder
    April 18, 2025
  • Affordable. Thank you.

    Ana Young Avatar Ana Young
    April 18, 2025

    I have not had any issues over the years with Insurance Canopy, with canceling and renewing, I have found the cost of coverage in line or better then some. I have... Read More

    John Corkins Avatar John Corkins
    March 18, 2025

    Canopy insurance has covered my DJ business for several years and I am totally satisfied with their services. Thank you DjVic🎧

    DjVic Universal Sounds Avatar DjVic Universal Sounds
    March 18, 2025
  • I have them for 3 years this year seems price went up . I have never had to use them for a claim so really couldn’t tell you about that!

    Denice Lapointe Avatar Denice Lapointe
    February 18, 2025

    Great for Event Insurance - most affordable

    Gaby Nobrega Avatar Gaby Nobrega
    February 18, 2025

    I was feeling overwhelmed with the specifications needed for my insurance coverage. I was offered friendly, quick and clear assistance. Through Canopy and Rey's help I was able to obtain... Read More

    ESPIE QUINTERO Avatar ESPIE QUINTERO
    February 18, 2025
  • TLJ's Mobile Mixology, LLC had been insured with Insurance Canopy since it's inception and we have no complaints.

    Tenisha J. Avatar Tenisha J.
    February 4, 2025

    Knowledgeable, kind, attentive and professional. She helped me to feel comfortable, well taken good care of and get the service possible.

    Ed Levitt Avatar Ed Levitt
    February 3, 2025

    As a Massage Therapist, I was not aware until a few years ago that I did not have to be part of an Organization to get my liability insurance! I... Read More

    Kristie Williams Avatar Kristie Williams
    January 30, 2025
  • This insurance has helped me secure events with my corporate and local government clients. They have great customer service and are always willing to help.

    Tony Felix Avatar Tony Felix
    January 23, 2025

    Representative was clear & concise in explaining specifics of the policy. Cost of policy very reasonable.

    John B Avatar John B
    January 16, 2025

    I’m very happy with my purchase of liability insurance for a one-off event. I was even able to edit the policy after it had been issued with the help of... Read More

    jay gedeon Avatar jay gedeon
    January 6, 2025
  • Thank you so much

    Steve Monreal Avatar Steve Monreal
    July 11, 2025
  • Very easy & quick experience. We got insurance in no time with no hassle. Thank you!

    Robert Earnest Avatar Robert Earnest
    July 4, 2025
  • I needed a portable policy as a yoga instructor. I found this company in an online search. Called and got details from them, was quite surprised at how affordable... Read More

    Jamie Calaway Avatar Jamie Calaway
    July 4, 2025
  • I am glad I went with them. I needed a last minute policy to cover an event I was doing and they had exactly what I needed at a... Read More

    Deloris Pacheco Avatar Deloris Pacheco
    June 27, 2025
  • great little company, with fair pricing, for entertainers who need occasional coverage. however, they have long hold times to speak to an agent, and their customer service left a little something... Read More

    Gretje Angell Avatar Gretje Angell
    June 18, 2025
  • Representative Sarah was very helpful. Walked me through every step and not to mention the price even matched the service! Would recommend to any and everyone.

    queenkiam Avatar queenkiam
    June 18, 2025
  • What a lovely experience I had with Insurance Canopy! Easy and fast sign up, great policy, matches my needs as a self-employed business owner. Highly recommend!

    Masha Rusanov Avatar Masha Rusanov
    June 18, 2025
  • Needed DJ insurance for Memorial Day weekend & was squared away within an hour for 2 events! Highly recommend

    Jay Solis Avatar Jay Solis
    June 18, 2025
  • Very user friendly platform. Multiple options. Very good pricing. Needed liability insurance in order to secure a very good paying event for my solo tribute show. Was set up within... Read More

    Michael Riley Avatar Michael Riley
    June 18, 2025
  • Would have 5 starts, but not right now. This is the first time I have ever had to pay for an additional insured ever in 20 year's. They either have... Read More

    Anthony Burgess Avatar Anthony Burgess
    June 18, 2025

FAQs About General Liability Insurance for Small Businesses

What Are the Typical Commercial General Liability Insurance Limits?

General Aggregate Limit

$2,000,000

Each Occurrence Limit

$1,000,000

Products & Completed Operations Aggregate Limit

$2,000,000

Personal & Advertising Injury Limit

$1,000,000

Damage to Premises Rented to You

$100,000

Medical Expense

$5,000

The aggregate limit is the most the insurance company will pay in a policy period, typically 12 months. The occurrence limit is the most the insurance company will pay for any one covered claim.

Assess the following factors to determine the amount of general liability coverage your business needs:

  • Size and annual revenue: Larger businesses and those with higher revenues have more assets to cover and are typically exposed to more risks than smaller businesses.
  • Location: It’s common for businesses operating in densely populated urban areas to need more coverage due to higher exposure.
  • Risk factors: Depending on your industry, you may be at a higher risk for certain claims. For example, if your business brings in a lot of foot traffic, you are more likely to face slip-and-fall claims.
  • Other requirements: You may be required to meet certain limits by other businesses or parties you work with, such as landlords, event organizers, clients, etc.


Our team of U.S.-based, licensed customer service representatives is here to help you identify the right limits for your business. Give us a call at 844.520.6993 or email info@insurancecanopy.com.

  1. Log in to your user dashboard

  2. Navigate to “Manage Policies” and click on “File a Claim

  3. Fill out all of the fields with information about your claim and submit

    That’s it! Afterward, a claims adjustor will reach out to you to handle your claim and take you through the rest of the process.

Picture of <span style="font-weight: 600; font-family: open sans; font-size:14px;">Written By:</span><br>Chris Van Leeuwen | VP of Agency Development
Written By:
Chris Van Leeuwen | VP of Agency Development

Chris Van Leeuwen is the VP of Agency Development for Insurance Canopy. He has held the prestigious Certified Insurance Counselor (CIC) designation since 1996.

Because he strongly believes in the importance of helping business owners understand their insurance coverage, Chris uses his wealth of experience to offer insights to small business owners across the country who are looking to navigate business liability insurance.

Chris Van Leeuwen is the VP of Agency Development for Insurance Canopy. He has held the prestigious Certified Insurance Counselor (CIC) designation since 1996.

Because he strongly believes in the importance of helping business owners understand their insurance coverage, Chris uses his wealth of experience to offer insights to small business owners across the country who are looking to navigate business liability insurance.

Picture of <span style="font-weight: 600; font-family: open sans; font-size:14px;">Reviewed By:</span><br>JoAnne Hammer | Program Manager
Reviewed By:
JoAnne Hammer | Program Manager

JoAnne Hammer is the Program Manager for Insurance Canopy. She has held the prestigious Certified Insurance Counselor (CIC) designation since July 2004.

JoAnne understands that starting and operating a business takes a tremendous amount of time, dedication, and financial resources. She believes that insurance is the single best way to protect your investment, business, and personal assets.

JoAnne Hammer is the Program Manager for Insurance Canopy. She has held the prestigious Certified Insurance Counselor (CIC) designation since July 2004.

JoAnne understands that starting and operating a business takes a tremendous amount of time, dedication, and financial resources. She believes that insurance is the single best way to protect your investment, business, and personal assets.

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