In today’s world, marketing your small business is easier now, more than ever. Simply implement these small business marketing tactics in your business plan. The following are six things to implement in your small business.
1. Email Campaigns
As a small business owner, you probably accrue many of your customers’ emails from online orders and receipts. With your client's permission, create a dedicated email campaign to promote your small business.
Keep privacy laws in mind.
The European Union’s General Data Protection Regulation (GDPR)
2. Customer Referral Program
Every small business has a few loyal customers who have been there since the beginning. Most customers can think of a few friends or family members who might be interested in your product or service if you were to ask them.
3. Collaborate With Other Small Businesses
Get together with other businesses in the area and come up with an advertising collaboration.
4. Wrap Your Vehicle
Wrap your vehicle in your company’s logo, designs, and contact info for an easy way to advertise your business all around town. Drivers and pedestrians can read about your business and it only costs you one fee. You don’t need to worry about yearly advertising subscriptions or advertising contracts.
5. Set Up a Booth
Is there a local event happening in your area? It might be worth the cost to purchase a booth and advertise your business to hundreds of guests. You never know what kinds of connections you might make at these events.
6. Purchase a policy through Insurance Canopy
Now that you have a few ideas on small business marketing, how are you protecting your small business? At Insurance Canopy, the most important resource to a small business owner should be small business insurance. Protect your business and don’t leave your business exposed to liability risks. Apply for small business insurance through us and we’ll take care of the rest.