Instagram has turned into an essential platform for beauty brands, giving them the opportunity to connect with customers, showcase their products, and announce new product launches to their followers. With over 500 million active users and new accounts being created every day, it’s no surprise that beauty business owners, like yourself, use this platform in their marketing efforts. Since Instagram’s launch, this photo-sharing social platform has turned into a huge asset for business owners and it’s time you take advantage of its new features.

To help you get started, we have five Instagram tips that every beauty and cosmetics business owner needs to know to take full advantage of the social platform.

1. Use Carousel Ads

Business woman

An Instagram Carousel Ad allows you to share two to ten images and/or videos that users can view by swiping through. Whether you’re selling makeup, skincare, or other beauty products, you’ll want to pinpoint the product line you want to advertise and add it to the carousel. This feature offers tiered pricing and you can choose your audience.

Ad Ideas

  • Feature Best-Selling Products
  • Feature A New Product Line
  • Feature Product Videos

2. Upload User-Generated Content

Girl doing makeup in her house

Add variety to your social media content strategy by implementing user-generated content. Instagram users usually tag brands in their posts; unfortunately, the tags can get lost in your notifications and you don’t want to miss out on it. One easy way to keep up with user-generated content is by creating your own hashtag unique to your brand and encouraging your followers to include it in their captions.

By looking up your unique hashtag, you can view the photo/video and ask the owner if you can repost it to your account.

To get their okay, comment on their post with the following:

  • “We love this photo! Can we repost it?”
  • “Thanks for sharing our product. Can we share your photo?”

3. Switch To A Business Profile On Instagram

When you switch your account to a business profile, you can see your post stats and content reach. This helps you understand what days and times are most ideal for your audience, so you can figure out your posting strategy. You may be able to receive more engagement and reach more people. Followers can also visit your business profile and contact you by phone or email.

Here are a few post ideas to get you started:


Beauty workspace with pink roses

Product Line

Makeup products


Routine actions for women

4. Use The Instagram Stories Feature

Instagram stories ideas

You can use Instagram Stories to connect with your followers and get discovered by people who aren’t currently following you at the moment! A story lasts for 24 hours and the best part is that you can save your stories as a highlight on your profile for new visitors to check out at a later date.

Story Ideas

  • Product Tutorials
  • Customer Reviews
  • Giveaway Announcements
  • Company Announcements
  • Sneak Peeks

5. Collaborate With Micro Influencers

People holding out coffee mugs

Micro influencers have less than 10,000 followers and usually have high engagement per post. While collaboration pricing will depend on a variety of factors, such as the influencer’s number of followers, and the average number of comments and likes they get. This option is more affordable than working with an influencer with millions of followers since they’re known to charge thousands of dollars per post.

Don’t Forget About Beauty Insurance

Beauty insurance is a business asset that can add to your professionalism and credibility. Coverage not only protects your business, but it can give you peace of mind while running your operations and can help you stand out from the competition. When you invest in your business, you show your customers that you are willing to invest in them. Our team has over a decade of experience and can help you build a policy specifically for your business. You can fill out our online application in 10 minutes or less and our licensed agents can answer any questions you may have.