DJing is your biggest hobby and passion, and you’re ready to turn it into a business. Perhaps you don’t know everything about starting a DJ business—that’s okay. There are several components that go into starting a business, so just take it one step at a time so you don’t feel too overwhelmed.
Today we will walk you through one of the most important things you can do to start your DJ business—creating a DJ business brand.
Why Branding is Important
If you want to be a successful DJ, it’s important to understand what branding can do for you. Branding your business involves several different aspects; having a distinct look, sound, and DJ personality are just a few of these aspects. When you have a consistent brand, people are able to recognize you. Your DJ branding should be easily recognizable, yet unique to you as a DJ.
Creating your own DJ branding essentially creates your DJ identity and helps you further your career and stand out from the crowd. Once you have created a brand and have incorporated these DJ business branding ideas listed below, you’re on track to being a well-known DJ.
Create Your DJ Brand
The first step is to create the actual brand. To get started, you’ll need to design a logo that will represent you as a DJ, pick some colors and fonts you will consistently use, and create some business cards. It may take a lot of time putting your brand together, as you come up with new ideas and change your mind on things a few times.
Logo
Designing a logo that is unique to you and also eye-catching shows that you have invested time, effort, and creativity into your brand. Having a logo will help your audience to quickly identify you. You can place this logo on business cards, fliers, social media, etc.
You can hire a graphic designer to design your logo, or you can create your own. When creating your logo, think about what you want to convey to your audience. Will you have a graphic? Or will it be your name with a cool font? Whatever you choose, it should fit your DJ personality and the brand you’re creating.
Colors
Selecting two or three colors that will go with your DJ branding is key. You can and should use these colors in your logo, on your business cards, on social media, and pretty much anywhere you will be promoting your DJ business. Being consistent with these colors will help your brand be recognized and look cohesive and professional.
Fonts
Along with colors, you will want to select a font or two that you will use everywhere—your website, business cards, etc. A font can convey a style, so make sure it matches the style of branding you are designing. For example, serif fonts are commonly more professional-looking, and sans-serif fonts are often more relaxed and casual. Do your research and pick the fonts you like and that will look great with your DJ branding.
Business Cards
Having business cards for your DJ business is essential. You can pass out your business cards to the venue owners at the shows you attend and perform. You should always have business cards on you, no matter where you go, in case the opportunity presents itself to introduce your DJ business and the services you offer. Get started with your DJ business cards.
Social Media
Establishing a social media presence to market your brand is very important if you want your business to expand, and not just locally. Not only will you need to post content consistently, but you will also need to interact with your followers to boost engagement on your page.
Facebook Business Page
Start with creating a Facebook business page for your DJ business. Here you can share your services, prices, schedule, upcoming events, and other business-related information.
Create a business Instagram account to track analytics as you post pictures, videos, Reels, stories, etc. This will help you see the demographics of your followers, which posts get the post engagements, and more.
TikTok
Establishing a presence on TikTok can help you expand your DJ business. You can create quick sample videos of your music, videos of you at a show you’re performing at, videos of you sharing DJ tips, etc. You can post a plethora of content on TikTok and it can be whatever you want. Just make sure you are posting consistently.
Website
Having a website is the perfect way to display your work and have all your information readily available. You can also have a place where your clients can check your schedule and book your services, with your contact information available. You may not be available 24/7, but your website is. As with other online content, be sure to design and create your website with your established DJ brand.
Competitive Research
Another DJ business branding idea is to take a moment to analyze what has already worked for successful DJs. Do some competitive research to see what DJs are doing on social media. How often do they post? What kind of content do they post? Which platforms do they focus on? What does their branding look like? Do they have a website? These and many more questions can help you get started with competitive research so you can learn how other DJs have become successful, and incorporate it into your own branding strategies.
Be Consistent
The key to your DJ branding and success is to keep it consistent. Set aside time each week or day to work on your DJ business brand. Consistently use your established brand, including fonts, colors, and logo, on each platform. Make an effort to engage with your followers on social media and post often. We hope that as you follow these DJ business branding ideas you see the success you desire.
Bonus Tip: Make Sure You’re Insured
When setting up your DJ business, make sure you don’t let DJ insurance slip through the cracks. Believe it or not, DJs face several risks. When you have insurance in place, you can do what you love with peace of mind knowing that you have a financial safety net in place. Take a look at Insurance Canopy’s event or annual DJ insurance policies to see which policy would be best for you.
