Marketing can be a bit tough, especially if you don’t know the ropes. Knowing how to market your business is essential, because after all, that’s how you get business. At Insurance Canopy, not only do we offer DJ Event Insurance and DJ Annual Insurance, but we provide business tips to help you have a successful career. Read on to learn more about how you can market yourself as a professional DJ with four tips.
The 4 Ps of Marketing
The key factors that are involved in each marketing plan are called the 4 Ps of marketing. As you read through each description of the 4 Ps, keep in mind that you can relate each of these to your DJ business so you can create a successful DJ marketing plan.
This is defined as the product or service you are providing—in your case DJ services. Your expertise is providing fun and appropriate music for parties, weddings, events, and more. When marketing your business, make sure it is clear that your audience knows what you are providing—especially when you offer something your competitors do not!
The second P of marketing refers to ‘place.’ Think about where you want to get jobs; maybe a city downtown at several clubs, or perhaps you want more mellow events, like weddings or corporate events. Think about where you want to work, and you can tailor your marketing plan accordingly. Work with venues to list you as a preferred vendor, to book more with places where you enjoy setting up!
When establishing your business, it’s essential to set your price points. This includes how much you will charge for your services. Will you charge by the hour? Or by each event? Whatever prices you choose, make sure you keep all business expenses in mind so you can make a profit. Remember how important it is to list pricing on your website; people like to get a general sense of things before making a call or booking an appointment. Make your pricing as clear as possible so customers can build their own quote—this will increase your appointments!
Promotion—perhaps the most important aspect of marketing. This includes several items like how you want to promote your business and which platforms you will use. Has word-of-mouth marketing been successful for you in the past? Maybe social media has brought in the most results. When thinking about how you want to promote your business, think about how much money you can afford to spend, who your target audience is, and what types of goals you are trying to reach. There is no one right answer for marketing your services and skills, but being flexible and adapting often will help you find your personal recipe for success.
Keep these 4 Ps in mind as we walk you through our four marketing tips and strategies to get more business as a professional DJ.
Tip #1: Establish an Online Presence
Having an online presence can mean having your own DJ website, or having a presence on multiple social media platforms—like Instagram, Facebook, TikTok, and Twitter. You can use these platforms to promote the events that you’ll be playing at, share your music, interact with others, meet new people, and stay relevant as a professional DJ.
Remember that social media is meant to be social, so don’t be afraid to interact with your followers by responding to their comments and direct messages, and finding new DJs to follow as well. You’ll be able to get more followers as you interact with and engage with others, and your posts will show up as more relevant. Make sure that you get quality videos and photos of you at your events so you can post them on your social media platforms.
Tip #2: Regularly Record Mixes
Though this may be an obvious tip, it is essential. As you consistently record new mixes, you’ll have more to share on your social media accounts to display your work and talent. Upload your mixes online so you can have them all organized together.
Having these mixes will help you practice and become a better DJ, and you will have countless mixes to choose from when you are DJing events and parties. Having an extensive collection of mixes can help you set yourself apart from the competition. Make sure that you are familiar with the DJ copyright laws so you don’t get yourself into any trouble.
Tip #3: Focus on Networking
Collaborate with other DJs who have experience so you can learn from each other. One way to subtly get the attention of other DJs and promoters is to simply tag them in your social media posts. This way, they will likely see your posts and your music.
You can also network by going to clubs and venues to do some research for your own work and to meet new people. Take photos and videos at the events you attend and tag all those involved so they can see your post and link it to your profile.
Tip #4: Create Your Own Branding
Having recognizable branding helps your customers remember your business and makes you stand out from the competition. Creating a brand is defining a certain look and feel for your business. This can include what style you want to convey, certain colors and fonts that you want associated with your business, and more.
When creating a brand, think about the vibe that you want shown on your social media platforms. There are several different styles that you can choose from—like eccentric, funky, professional, rave vibes, and more. Once you establish your brand, keep it consistent.
Have Fun With It!
We hope these four marketing tips for DJs will inspire you with how you can improve your marketing efforts. Be sure to understand the basics of marketing so you can put together an effective marketing plan. Consistently work on having an online presence, record mixes regularly, network with others in the industry, and create consistent branding. Have fun with your marketing! Do what works best for you and what gets you the most results.