- Last Updated:
- 7/16/2025
- Tricia Johnson
Any tutor who’s ever scrolled all the way down a page to find their profile knows the importance of standing out. The tutoring market can get crowded, with the best online tutoring jobs gathering hundreds of tutors just like you in one place.
Here’s the key to getting noticed: invest your creativity (not necessarily your cash) into tutoring advertisement. Learning how to advertise tutoring services in ways other tutors aren’t puts you on students’ and parents’ radar. As you read through these tips and examples from real tutors, gather ideas for your own marketing tutoring services that fit your strengths.
18 Ways to Advertise Tutoring Services
Not sure where to advertise tutoring services or looking for fresh strategies you haven’t tried? Here are 18 options for where to post tutoring services, including affordable digital and low-tech advertising ideas that work. Jump to the ideas that interest you!
- Leverage social media channels
- Use tutoring marketplaces to your benefit
- Post online classifieds
- Buy paid social media ads
- Advertise on freelancing sites
- Stand out on community bulletin boards
- Partner with local businesses
- Distribute business cards that do more
- Create local newspaper and magazine ads
- Partner with schools and colleges
- Market your services at educational events
- Place ads in school newsletters and websites
- Develop a referral program
- Use discounts that build your business
- Create a professional website
- Publish content marketing blogs
- Plan email marketing campaigns
- Leverage trust signals as a marketing tool
Best Marketing Strategies for Online Tutors vs In-Person Tutors
Meeting clients where they are (and where they want to meet you) focuses your time and budget on the tutor advertisement most likely to book sessions. Pay attention to the best strategies for your tutoring style as we discuss how to advertise tutoring services.
Where to Advertise Tutoring Services: A Marketing Checklist
Online tutors, here’s your strategy: Use mostly the online side of the checklist, with some from the local list to make the most of your local connections, too.
In-person tutors, here’s your strategy: Focus on the local side of the checklist, but don’t neglect opportunities to connect with people in your community online.
| Online Tutor Marketing | Local Tutor Marketing |
|---|---|
|
Social media channels |
Local schools and colleges |
|
Online tutor marketplaces |
Community centers, libraries, and coffee shops |
|
Local advertising (newspapers, school newsletters, and classifieds) |
Content |
|
Online communities and forums (Reddit, Quora, Facebook groups) |
Parenting and family groups (Facebook groups, Meetup) |
|
YouTube videos or educational blogs |
Community bulletin boards |
|
Referral programs and testimonials |
Word of mouth referrals |
|
Freelance marketplaces |
Educational and networking events |
|
Professional website |
Business cards and flyers |
|
Email marketing |
Local business partnerships |
Online Platforms for Tutor Advertising
Digital tutor ads are most effective for casting a broad net, but don’t count them out if you’re an in-person tutor. Some social media and web marketing strategies work just as well for raising your profile with local students and parents as they do for reaching a national audience.
1. Leverage Social Media Channels
Make engaging with past, present, and future students (and their parents and teachers) easy using these social media channels:
- Facebook: While your K–12 students likely left Facebook in the dust, their parents and teachers are still here. Establish a business profile to share compelling content and engage with an audience actively looking for tutors.
- Instagram and TikTok: Ideal for visually documenting your tutoring journey (and reaching students), Instagram and TikTok are prime spaces to share success stories, study tips, and brief tutoring sessions. Use relevant hashtags to make your content easier to find.
Tutor Advertising Reels That Engage
Katya Seberson (@katya.tutor.sat) engages young adults studying for the SAT with bite-size tips like this 5 SAT Reading Traps reel. Snappy editing keeps students’ attention while visuals, audio narration, and examples reinforce each tip for many types of learners.
Don’t forget about the caption and comment section, though! Notice how Seberson’s video actually shares four tips and then points viewers to the caption for the final tip. The comment section is under the caption, so students are more likely to engage with the post. Smart, right?
Visual Tutor Ads that Reach Your Audience
Jess Mossbruger of @missjess_literacy shows how effective social media support materials can be, even if you’re not up for making a reel. Informative and eye-catching image carousels, like this one on the do’s and don’ts of teaching literacy, let parents scan the tips at their own pace.
Support materials just for parents are a useful marketing tool, especially for younger grades. Teaching practical skills to help with reading empowers parent involvement, supports Mossbruger’s tutoring sessions, and increases the chance of student success. Everyone wins!
- LinkedIn: Share business updates and thought leadership posts on this networking platform. This is the place to discuss intriguing student achievement trends or issues in the profession, or even attract tutor employees or tutor coaching clients. Follow local teachers and schools or add to trending educational discussions.
Tutor LinkedIn Content for Topic Authority
This post on the effectiveness of tutor Facebook ads from edu trainer and tutor Judy Brice shares a bite-sized insight, establishes Brice’s connection to everyday tutor struggles, and invites engagement with her brand by sending readers to read the full article on her blog.
- YouTube: Another place you’ll run into students is YouTube, which is a chance to draw in online learners by proving you’re an expert. Shorts are ideal for quick tips on test-taking or motivation (without giving away too much for free). Long videos can coach students through more difficult, commonly searched topics in your tutoring subject.
- Reddit, Quora, and Facebook Groups: Parent, city, and educational forums often have lively followings. If you want to become an SAT/ACT tutor, you could post on the SAT/ACT Tutor Facebook group or answer a request for study help on r/Tutor. Join relevant groups like Looking for Tutors/Teachers or Parents Looking for Private Tutors.
Tutor Advertising on Social Media Groups
This sleek SAT tutoring flyer from Mishkaat Rawjee of MishMath would work well on a community center bulletin board or tutoring Facebook group (which is where we found it!) Notice how Rawjee starts with a clear proposal of what she’s offering, supports her expertise with evidence, uses testimonials to build trust, and provides ways to get in touch.
Heads up: how to market your tutoring services effectively varies for different forums. In a Facebook group dedicated to finding and advertising tutoring, it’s okay to post a flyer like this — it’s encouraged! But, if you’re answering a Quora math question, focus on your answer, briefly note that you’re a tutor, then link to your digital flyer for further, personalized help.
As long as your post matches the purpose of the thread or group, your input will be welcome!
2. Use Tutoring Marketplaces to Your Benefit
Online tutoring platforms boost your visibility by connecting you with an interested audience. The trade-off is that you need to use the company’s tools and platform to engage with students, and you may need to adhere to specific teaching styles or work certain hours.
Tutor.com
Tutor.com: Joining Tutor.com opens the door to hundreds of thousands of students looking for tutors. Built-in tools streamline scheduling, payments, and remote sessions. To make a Tutor.com profile that helps you stand out, emphasize your strengths and unique teaching style, helping you find students who are a good fit for you.
Wyznant
Wyzant: Although smaller than Tutor.com, Wyzant is another online platform that lets you establish a tutor profile, outline your expertise, and allows interested students to find you. Encourage satisfied students to provide positive feedback to enhance your credibility and make your profile more authoritative.
And Many More
And many more: Choose a tutoring platform that fits your needs. If the bigger platforms aren’t working for you, there are many more specialized options. (For example, Elevate K-12 is for kindergarten through 12th grade only, and VIPKid is for English language learning.)
Nailing an Online Tutor Profile
On tutoring platforms, your profile is crucial. This might sound counterintuitive, but nothing hurts your chances more than failing to specialize. Consider how Kaplan SATⓇ Private Tutoring builds three mini tutor profiles in 150 words or less. Along with their bona fides (8+ years of teaching and 99th percentile SAT results), Kaplan highlights each tutor’s unique draw.
Think about what kind of tutor you are.
- Do you have impressive credentials, like Boris? Get specific about your awards, pass rates, success stats, and years of experience.
- Do you specialize in test-taking skills, like Greg? Talk about how you help students think like the test and become better test takers.
- Do you build motivation and self-discipline, like Stephanie? Discuss how you create trust or link to testimonials from reluctant students who learned to succeed in the classroom.
- Is there something else that makes you special? Every good tutor has multiple skills, but there’s probably one kind of student you really resonate with. What makes you great at teaching them? Advertise that.
3. Post Online Classifieds & Freelance Ads
Online classifieds are a digital version of your local bargain bulletin. They let people buy and sell goods and services. Your tutoring ad might show up between someone selling their bedframe and someone looking for a used truck, so be direct about what you’re offering, to whom, and how to contact you.
Before posting, consider if this marketing channel fits your subject and ideal student. Your audience might not be here if you’re selling elite LSAT test prep at the higher end of the price range. But you might do well if your focus is on younger grades or language, literacy, and the arts.
Craigslist, Nextdoor and OfferUp
Craigslist: The original online classifieds giant still holds its own. Create a compelling tutor ad on Craigslist highlighting your specialties and the benefits students will gain from your sessions. Regularly update your post to stay visible in the listings.
Nextdoor
Nextdoor: Nextdoor is a social media and online activity board that promotes neighborhood activities and services. Nextdoor is hyper-local, so your ad won’t be seen by as many people as it would on Craigslist. However, Nextdoor has a little more screening, so your ad may appear more credible.
Offerup
OfferUp: OfferUp is another marketplace option that could be popular in your area. Post clear and concise ads including your contact info, and respond quickly to messages to build a reputation as engaged and responsive.
4. Buy Paid Social Media Ads
Tutors are divided on whether paid social media advertising is cost-effective for their small businesses. Boosted posts and paid ads can get pricey, but you can see a good return if you’re willing to do the research to set the right audience, monitor performance regularly, and make adjustments.
Pro Tip: Social media platforms show ads to the accounts most likely to engage with them, even if that’s not your audience. If more tutors than parents historically engaged with ads like yours, it’s going straight to other tutors. Here are some ideas to fix that:
Strategies to target parents with tutor Facebook ads:
- Refine targeting by focusing on parent-related interests (“parenting”, “elementary school,” “homework help”) rather than tutor interests, job titles, or educational jargon (“math tutoring”, “English education”, “tutoring professionals”).
- Use demographic filters (like “ages 30–50” and “parents with children aged 6–18”) to narrow to likely parents.
- Use geographic targeting narrowed to your service area.
- For behaviors, target parents who engage with education-related content, like following school pages or PTA groups.
- Adjust ad copy to speak directly to parents’ concerns and goals (Ex: Build your child’s confidence with personalized math homework help!)
- Test broader, parent-focused audiences to give the algorithm room to optimize (for example, “after-school activities” or general interests like “parenting advice”).
Audience tips for paid social media ads:
- Focus paid ads meant to reach new students on Instagram, YouTube, and TikTok, while advertisements for parents do better on Facebook.
- Ad targeting to minors is limited on most social media platforms. (We can all agree that’s a good thing.) But it means you can’t specify online activities, like searching for homework help, for the audience who sees your ads.
- Advertising to parents offers more freedom to target a specific audience. Try creating a Facebook Lookalike audience by listing past and present customers (excluding tutors who follow you), then ask Facebook to show your ad to people in similar demographics.
5. Advertise on Freelance Sites
Halfway between a tutoring platform and classifieds, freelance marketplaces are another option for advertising your tutoring services. Like classifieds, these platforms offer more than tutoring. However, since services rather than products are the focus, the audience includes more businesses and professionals (a good fit for specialized subjects and higher-priced sessions).
Remember that these services charge a commission fee to promote your profile, so a chunk of your earnings will go back to the marketplace.
Fiverr
Fiverr: While it doesn’t have the built-in tutoring tools of a Tutor.com, Fiverr gives you more autonomy in teaching methods and setting hours. You also don’t need specific qualifications to advertise on Fiverr, while tutoring platforms may require particular degrees, experience, or test scores.
UpWork
UpWork: Similar to Fiverr, UpWork lets you create a tutoring profile, set your rates, take freelance jobs from students, or respond to requests for tutoring job posts. You have to pass a readiness test to start offering services, though, as UpWork tends to focus on featuring tutors with higher qualifications.
Upwork’s freelance tutor marketplace lets you post an image, price, short description, and link to your tutor profile. Clients can compare tutor prices directly, so staying competitive is essential.
Local Advertising Ideas for Tutors
Advertising locally makes your tutoring services familiar and inviting in your community. If you’re looking for in-person sessions, this type of advertising helps you reach the students in your area.
6. Stand Out on Community Bulletin Boards
Community bulletin boards are a constantly evolving collage of what’s happening locally. Why wouldn’t you use them to get the word out about your tutoring services?
To get noticed, place a well-designed private tutoring flyer in high-traffic public spots where students and families with kids will likely visit. Libraries, community centers, recreation facilities, and parks are all smart choices — just check to see if you need permission to post first.
Design not your thing? Use tutoring flyer templates.
Need a little help? There are plenty of free or low-cost tutoring flyer templates available online. Look for eye-catching yet simple flyers with:
- Bold but readable design and fonts
- The specific service front and center
- Easy-to-find contact information
- Space for your credentials
- A QR code or tear-off tabs to make scheduling sessions easier
Teachers Pay Teachers and Made by Teachers are excellent resources for flyers and other printables designed by educators who understand your needs. Here are a few low-cost or free templates that would make a sharp tutor advertisement flyer.
Tutor Flyer Template by Adam H
Tutor Flyer Template by EduDesign Savvy
7. Partner with Local Businesses
Businesses with customer bases that overlap yours (but don’t compete with you) are the most likely to let you post a tutoring flyer or buy ad space on their menu. Area cafes, bookstores, and supermarkets are solid options for reaching parents with kids or students studying.
To sweeten the deal, give an exclusive discount to their customers or offer reciprocal referrals. (For example, you send all your test prep students to their bookstore to buy workbooks.) Partnering up is a win/win if you can help their business or add value for their customers.
8. Distribute Business Cards That Do More
Yes, business cards are still a valuable marketing tool for tutors! Think of a business card as a mini flyer. It takes up less space, so it’s more likely to get the okay to sit on a table, countertop, or front desk at the library, community center, or coffee shop. Plus, you can communicate the same information using a scannable QR code.
Start with a free business card template, then generate a QR code that links to your tutoring website, social media page, or online tutoring flyer with a free QR code generator like Canva’s.
9. Create Local Newspaper and Magazine Ads
Advertising tutoring services in print media like newspapers and magazines gives you credibility and local name recognition. Create engaging ads that briefly share a student success story or offer an exclusive promotion encouraging readers to check out your site or social media.
Advertising in the Educational Community
Have you tried schools as a platform for marketing your tutoring services? Getting in with teachers and administrators can be tough if you don’t have existing connections, but once you’re in, the referrals keep flowing. Let’s explore ways to leverage schools for tutoring opportunities.
10. Partner with Schools and Colleges
Marketing tutoring services through local institutions gives you access to an audience actively seeking academic help. Plus, teachers understand the value of after-school tutoring and study groups led by a qualified tutor. Your expertise can complement their efforts, creating a relationship that benefits everyone.
Pro Tip: Don’t hesitate to start a conversation with school administrators. But start with schools that your past or present students attend. Satisfied parents who can vet you will make cautious administrators more comfortable trusting and recommending you.
To get a partner, show how you can help their students or fill gaps in their educational support system. Here are a few ideas for partnership pitches tailored to different types of schools:
- Tutoring community college students on computer skills needed to succeed in their courses.
- Complementing a Montessori school’s teaching methodology with tutoring that offers the same approach
- Supporting high school teachers with AP testing and SAT/ACT prep sessions for both students and stafff
11. Market Your Services at Educational & Parent Events
Educational events directly connect students and parents with educators, making them one of the best places to advertise tutoring services. Distributing flyers and brochures at these events lets you meet students in a context where learning takes center stage.
Career fairs, parent-teacher conferences, PTA meetings, educational workshops at libraries, community center weekend programs, and parent Meetup groups are ideal opportunities to plan into your calendar.
12. Place Ads in School Newsletters and Websites
School newsletters and websites are the virtual hub for local academic life. They’re trusted by parents and students, so they’re the right place to advertise tutoring services. If you already have a tutoring relationship with a school or multiple students who attend, you’re more likely to have success in placing your ads.
Ask about advertising opportunities in their newsletter or on their website, and create ads that highlight the benefits of your tutoring. Consider exclusive promotions to give students a reason to try out that first session.
Word-of-Mouth Advertising: How to Encourage Referrals
In-person (and even online) tutors get much of their business from parent or student recommendations and reviews. Here’s the problem: research shows that 83% of customers are happy to recommend a service they love, but only 29% will actually do it without being reminded.
To maximize word-of-mouth advertising, you can’t wait and hope your students will mention you. Consider these options for referral incentives that encourage clients to spread the word.
13. Develop a Referral Program
Setting up a tutor referral program is less complex than it sounds. A referral program is any organized and intentional method of asking for regular referrals. Here are three simple steps to get started:
Choose your incentive
Choose your incentive: Develop a referral program that rewards your current students for bringing in new ones. It could include discounts on future sessions or other perks.
Explain how referrals work
Explain how referrals work: Keep your offer simple and easy to share. Clearly explain the reward for recommending you, and give students a unique code or link to pop into a text or social post for maximum sharing potential. This handy referral code generator lets you make your own codes for free.
Promote the rewards
Promote the rewards: Send occasional reminders via your website, social media, or emails to spread the word. Highlight the advantages of referring friends and link students and their parents to what you want them to share.
14. Use Discounts to Build Your Business
Different tutors and programs offer a wide range of deals:
TutorBin gives students unique referral links. Referred students get a 20% discount on their first session, and referring students get a 20% commission on their friend’s first session.
Sylvan Learning gives you and a friend a free week of tutoring if you sign up.
EnglishScore gives students a $20 gift for every first-time customer who uses their referral link.
Tutors are understandably hesitant to discount teaching income they depend on or offer tutoring sessions for less than they’re worth. However, choosing the right discounts can build your client base while minimizing your costs.
Referral Discounts That Help (and Hurt) Tutors
| ✅ Do Offer | ❌ Don’t Offer |
|---|---|
|
A free or discounted resource Trade a valuable free resource for an action of equal value, like tagging a friend in your social media challenge or leaving a review. ✅ Know a friend who needs to see this tip? Tag them! If they book a session, you get a free, personalized study plan. |
Complex referral schemes Keep the return on investment calculations behind the scenes. Your deal should be easy to understand and use. ❌ Referred students get a 20% discount on their first session over one hour, and referring students get a 20% commission on their friend’s first hour + sessions of up to $50. |
|
A small, one-time discount for both parties If your student and their friend are both rewarded for choosing you, everyone wins! This type of discount limits the scope of your deal to ensure you still make a profit. ✅ Spread the word and get 20% off the next session for you and a friend. |
A deep discount or multiple discounted sessions Many tutors offer students a free session if their friends sign up, but high discounts can hurt your profits and attract bargain hunters who won’t return for your regular rate. ❌ You and a friend get a free week of tutoring sessions when your friend books one session. |
|
A tiered referral program Tiered programs offer different rewards for different numbers or types of referrals – the bigger the benefit to you, the bigger the reward to them. ✅ Refer one friend who books with us for a 10% discount on your next session. Refer three for a 15% discount, or leave a review on Trustpilot to get your next session free. |
Unattainable targets Parents may not bother to refer if they have to jump through multiple hoops to get a reward. Make it easy for as many people as possible to participate. ❌ Refer 10 friends who book a session to get your next session free. |
How to Advertise Tutoring Services: Low-Cost SEO & Content Marketing
Want more ideas for where to advertise tutoring services, but don’t have much to spend? The following content marketing strategies can be as high-cost or low-cost as you make them, because they’re all about writing and research. Depending on your comfort level, some options can be free or inexpensive DIY opportunities.
15. Create a Professional Website
Whether you’re starting a tutoring business from home or opening a tutoring center, your website acts like your virtual storefront. And it can be so much more than a fancy resume! Not confident in your design skills? Hire a freelance designer on Fiverr to design a Squarespace site for as little as $50.
Along with highlighting your education, experience, credentials, and contact info, use your professional website to:
- Share student and parent testimonials or success stories
- Host a library of helpful tips, checklists, and study guides for your students
- Offer online booking that makes it easy to schedule sessions
- Describe and sell tutoring packages to foster long-term learning relationships
- Answer frequently asked questions
- Promote referral programs and discounts
For example, we love the simple, professional French With Cousteaux website, complete with a scheduling tool and FAQs. Note how all the vital info is either on the homepage or has a link there for easy navigation. An About section tells visitors Cousteaux’s credentials, while a list of tutoring packages showcases options from private lessons to self-paced, recorded sessions.
16. Publish Content Marketing Blogs
If writing is in your wheelhouse, consider blogging to attract parents and students to your site. Not only can it score you new clients, but it also builds trust and adds value for new and current students.
Not sure what to write? Try these tips to find inspiration in parents, students, and other tutoring businesses:
- Feature successful tutoring case studies like the Learn To Be blog.
- Share helpful tips and tricks like this parent-focused blog from Tutoring Club.
- Do SEO research to pinpoint phrases your clients use to find homework help. Then, build articles around common search topics and keywords.
- Cover student and parent FAQs. Anything you publish is a resource you can point someone to later instead of having to answer the same questions repeatedly.
17. Plan Email Marketing Campaigns
Appointment reminders and update emails keep parents and students in the loop. However, having something short, simple, and valuable on the other side of that click is vital. The average American professional gets 121 emails daily, so you can’t just be more noise.
An email campaign (a series of emails tailored to a specific audience and goal) helps you make each send intentional. What should be in an email campaign depends on who you want to reach and why. Here’s an example of a new student email campaign designed to get clients involved:
Start with a welcome email
Start with a welcome email that points them to your website or socials to redeem a discount or read a resource to help with session one. This engages them with your tutoring community and content, and lets them know what you have available.
Before their first session
Before their first session, send an appointment reminder that includes what to expect for their session and what to bring. Personalize the tips to get them ready to learn.
After the first session
After the first session, send parents of younger students a study help guide customized to their student’s learning. Creating a template and personalizing a few things helps students and parents interact with you and see that you care.
18. Leverage Trust Signals as a Marketing Tool
90% of tutoring advertisement is about proving to people who don’t know you that you’re trustworthy.
This is why most tutors feature testimonials, but you have another ace up your sleeve. Tutors should carry tutor insurance, as working with students has serious legal and financial risks. However, you’re not getting all the benefits of private tutor insurance if you’re not using it to demonstrate reliability.
Insurance presents you as a professional educator, unlike less qualified competitors, and shows that you take a safe learning environment seriously. To get a marketing boost from your insurance, try featuring it along with other qualifications on your About Page or bio.
Final Thoughts: How to Stand Out When Marketing Tutoring Services
Tutoring ads that turn heads are clear, specific, and evidence-backed — luckily, none of those things have to cost you a fortune. As you settle on the right mix of online and offline marketing and evaluate your first ads, ask yourself these questions:
- Were you clear about what you offer? Clients need to know which subject, grade, test, or learning style you specialize in. Nothing stands out less than a “general tutor.”
- Do they know what’s special about you? Tell clients what’s unique about your teaching style, experience, or services that makes you perfect for a specific kind of student.
- Do they have a reason to trust you? Offer proof that you can deliver what you promise with testimonials, reviews, success stories, or statistics.
- Do they know how to get started? Clients must know where to book a session or how to get in touch. So many tutor ads fail because the reader doesn’t know what to do next.
At the end of the day, it’s not about flashy ads, it’s about clear communication and trust. Focus on these basics, and your tutoring services won’t just get noticed — they’ll get booked.
FAQs About How to Advertise Tutoring Services
What are some common mistakes to avoid when advertising tutoring services?
If you’re new to advertising, it’s easy to fall into some of these common tutor marketing traps:
- Being vague about what you offer: Don’t just say, “I tutor math.” Which grades? Do you specialize in areas like SAT prep or elementary math? Clarity attracts the right client.
- Ignoring your target audience: Think about your ideal clients (for example, high school students, college applicants, or adults learning Spanish), then tailor your message to them.
- Over- or under-pricing services: Balance your pricing with your level of experience and credentials. Look at what other local tutors charge based on their qualifications.
- Not showcasing credentials or success stories: Degrees, certifications, experience, and especially testimonials from successful students show why you’re a stellar tutor.
- Using jargon or technical language: Keep advertising language simple and accessible. Students and parents need to see quickly how what you offer benefits them.
- Relying on word of mouth and flyers: Skipping online marketing leaves potential clients on the table. Build a simple website or social media profiles that make finding you, learning about your services, and contacting you easy.
- Spreading yourself too thin: Don’t try to advertise too many subjects or grade levels all at once, especially when you’re starting out. Specializing makes you stand out as an expert and helps you focus your marketing on what makes you unique.
Are paid ads (Facebook, Google, etc.) worth it for a tutoring business?
Tutors often see mixed results from paid advertising, especially private and solo tutor operations with tight budgets. While Google and Facebook ads can get pricey, they are effective if you have the time and budget to invest in understanding them and experimenting. Learning how paid advertising works is a good start before deciding if you want to use this strategy.
How can I get tutoring clients quickly and affordably?
Many types of tutor advertising take time to start clicking, but these strategies are a good place to start for quick wins:
- Leverage your network, including friends, family, neighbors, and former classmates or teachers. Referrals are often the fastest way to get clients, and they don’t cost you a dime.
- Join local Facebook groups and community forums. Neighborhood, parent, or school community groups often have dedicated spaces for recommendations or welcome this input. Be clear, friendly, and concise.
- Partner with educational institutions in your area. Schools (if you have connections to administrators, students, or teachers), libraries, community centers, and learning centers in your town are good places to start finding clients.
- Create simple flyers and post them strategically. Try local kids sporting events, community centers, YMCAs, grocery stores, bookstores, cafes, and other places parents visit often.
