How To Start A Cleaning Business From Scratch

woman carefully scrubbing sink

Running your own business can be both exciting and overwhelming. But before you get started, there are several housekeeping items you should attend to (pun intended).

To help you out, we put together an easy guide on starting a cleaning business from scratch. Plus, we’ll tell you how easy it is to sign up for cleaning business insurance!


Obtain Proper Documentation

Before you launch your cleaning business, the first thing you need to do to is obtain proper licensing. Because business requirements vary by state, you’ll have to research your own state, county, and city regulations to understand what you need before applying.

In some cases, your state may require that you get a contractors license and bonding.

Buy Cleaning Business Insurance

At Insurance Canopy, we’ve simplified the insurance buying process by allowing you to purchase your policy completely online. In addition, you can also reach any of our licensed agents by phone or email should you have any questions.

When you protect your business with us you have exclusive access to our insurance badge. Many business owners feature the insurance badge on their website to reassure clients they are working with a trusted professional in the industry.


In order to conduct your business in a timely-manner, you should start out by figuring out your pricing and letting people know you offer affordability, reliability, and efficiency.

Figuring Out Rates

Depending on the type of cleaning business you’re conducting (maid services, janitorial cleaning, window cleaning, etc.) your options for rates will vary. Below are just some of the ways current cleaning businesses charge their customers.

Flat Rate: Many customers like knowing exactly what they’re paying for once the job is done. There are no surprises when you decide to charge a flat rate and the chances of dealing with an unhappy customer over the bill are low.

Hourly: Hourly rates may prevent you from going to individual locations and calculating costs. If you need help calculating whether you’re charging too much or too little, try contacting other cleaning businesses in your area.

Square Footage: Buildings come in all shapes and sizes. Charging by square footage can be useful because each location has specific needs and warrants certain pricing.

A La Carte: Some customers like to pick and choose specific cleaning services, such as deep cleaning bathrooms or detailing kitchens. Pinpoint the services you’d like to offer and let your customers know!

Whichever route you decide to take, it’s important to stay consistent in the way you charge your clients. Changing your rates or the way you charge could cause them to look elsewhere.

Scheduling Appointments

There are many scheduling app options out there—from simple and free options to those that offer paid subscriptions. To give you an idea of what’s out there we found our top choices.

Square Appointments: This tool lets your customers book their cleaning appointments online and automatically syncs them to your calendar. You can also send reminder texts or emails to your clients and keep them updated with any appointment changes. Learn more about the app here.

Time Tap: With Time Tap, you can organize your appointments, set up recurring appointments, accept payment, and more. Learn about it here.

Setmore: This online tool takes appointment setting to a new level. You can send email and text reminders, give your employees their own login to manage the calendar, take payments, and give your customers access to book their own appointments. Learn more about it here.


We’re sure you understand the value of putting in time and money in marketing your cleaning business. The best marketing efforts come from both online and offline tactics and will truly pay off in the long run.



Don’t forget to include all the information a future customer of yours would want to know on your website—the services you offer, your pricing, past customer reviews, and where they can schedule an appointment.

If you haven’t created a site yet, don’t fret. With options like SquarespaceWordPress, and Wix, you can go about building and customizing your online presence without a pro.

Social Media

You should have a Facebook page for your business to increase visibility in your area. Your Facebook business page will give you the opportunity to post job listings, access business page insights, check how your posts are performing, launch paid ads, and much more.

Once you feel like you’ve established a following, branch out to other social media platforms and expand your audience. You can keep track of your posts and schedule them ahead of time using Buffer or Hootsuite.


Leave Your Business Card

Visit your local shopping centers and restaurants to see if they have an advertisement wall. If they do, ask the owner or an associate if you can pin your business card there.

Better yet, go to a community center where they’re bound to have a place where you can advertise your business. You never know where your next customer will be!

Canvas Surrounding Neighborhoods

Check out your local neighborhoods and leave flyers about your cleaning business. You may run into a potential customer who is moving in or out of their home and needs cleaning services. It’s a great way to build your network and gain potential leads.

Attend City-sponsored Events

Purchase booth space and interact with your community at a city-sponsored event. You can network with fellow small business owners and talk about future advertising collaborations.


Now that you’re ready to start your cleaning business from scratch, we hope you have the tools you need to be successful!

With the right tips, you can easily run an efficient business and keep customers coming back to you time after time. More importantly, with cleaning business insurance you can have peace of mind and focus on what matters—building your business and taking it to the next level.

Learn more about how you can market your cleaning business here.

Visit our website for more information about cleaning business insurance

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