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Here’s Why You Should Be Targeting Short-Term Rental Cleaning

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Short term rental room cleaning - cleaning business

If you own a cleaning business, you may be familiar with the ever-increasing market of short-term rental cleaning. Also known as vacation rentals, these include houses, apartments, or rooms listed on short-term rental service platforms like Airbnb or VRBO, and can provide a steady stream of money for your cleaning business.

Are you interested in adding vacation rental cleaning services to your business portfolio? Read on to learn more about how to earn money by becoming a short-term rental cleaner. Plus, find tips on setting yourself apart from your competitors.

What Is the Difference Between House Cleaning and Short-Term Rental Cleaning?

The main difference between house cleaning and short-term rental cleaning lies in the frequency and level of detail. House cleaning involves the regular upkeep of a residence, whether it’s a private home or an apartment, typically scheduled weekly or bi-weekly. This entails tasks like dusting, vacuuming, mopping, and general tidying.

Meanwhile, a short-term rental cleaning service focuses on preparing a property for new guests and occurs after each stay. This type of cleaning demands a more comprehensive approach, including changing linens, sanitizing bathrooms and kitchens, restocking supplies, and ensuring all areas are immaculate for the next guest. Vacation rental cleaning may also involve coordination with property management or rental platforms to ensure a seamless turnover process.

woman cleaning kitchen

Why Short-Term Rental Cleaning Could Be a Jackpot Job

Alternative lodging isn’t “alternative” anymore—it’s fully mainstream. While the industry saw a setback from the COVID-19 pandemic (like much of the hospitality industry), the statistics remain strong. According to a July 2022 report on the short-term rental industry in the United States, a total of 1,059,541 available units were listed on various platforms—an increase from 2020. In fact, in May 2022, 88,000 new short-term rentals were added to the market, leading to an all-time high in total listings.

Don’t let your location dissuade you from looking into this opportunity; listings aren’t just in tourist hot spots near the beach or mountains. Cities like Indianapolis, Tulsa, and Greensboro have made the list of cities with the most short-term rental apartments. On top of that, over a third of the listings in the United States are for entire houses or apartments, which means more space that requires turnover cleaning between guests. For interested cleaners, these facts reinforce that vacation rental cleaning can be a steady and lucrative gig.

How Much Do Short-Term Rental Cleaners Make on Average?

Many hosts charge their renters a one-time cleaning fee that is added to the price of their listing. This covers the cost of vacation rental cleaning once the guest leaves, and is paid for by the guests. Short-term rental hosts decide how much they can charge for the cleaning fee; therefore, how much you make will ultimately depend on what the host is willing to pay and if they accept your cleaning rates. It can also vary depending on the local market in your area. As you can imagine, exact cleaning fee figures are not the same across even the same metro area, let alone the country.

So, how much can you make from short-term rental cleaning? Some estimate that cleaning professionals can earn around $40 per hour for a standard vacation rental cleaning. Ultimately, the amount you can earn depends on the number of properties you can clean in an hour and the average cleaning rate in your area. The good news is that for motivated cleaners, this can mean you can rake in the money!

How Consistent Are Short-Term Rental Cleaning Jobs?

It’s estimated that the average Airbnb rental is booked for 21 nights each month. In addition, Logify found that a little over 70% of all short-term rental bookings are short stays (with guests only staying 1-3 days); 25% of bookings are for mid-length stays (4-7 days). With light cleanings needed after every turnover and deep cleans required at least every three months, it’s safe to say that vacation rental cleaning jobs remain consistent. And, because there are over 1 million vacation rentals on the market, there is no shortage of jobs for maids, janitors, housekeepers, and house cleaners looking to work within this industry.

man cleaning air vents

What Short-Term Rental Cleaners Can Expect

As with any other cleaning job, your goal is to leave the rental “sparkling clean.” Guests expect to check into a spotless, hair-free, odor-free, dust-free, and clutter-free rental.

Since the average stay at vacation rental properties is less than a week, you can probably expect cleanings to be similar to light housekeeping. However, some rentals may need deep cleanings here and there, which would take more time. As with any cleaning gig, negotiating your rate with the owner when more intensive cleanings are needed is a critical part of the job.

How to Find Short-Term Rental Cleaning Jobs in Your Area

There are plenty of ways to find local short-term cleaning service jobs. You can find listings looking for short-term rental cleaners on job websites and platforms that connect cleaners directly with hosts, such as Angi, Yelp, HomeAdvisor, and more. Scroll through social media classified listings looking for vacation rental cleaners. You could even try contacting hosts directly to offer your short-term cleaning service.

When considering cleaning for a host, we recommend doing a little background check on the host. Look through their online profiles for reviews. Ask yourself, do they seem easy to work with, and what are their expectations? As an additional step, you can have a brief interview before you agree to provide the service.

woman smiling holding cleaning supplies

7 Ways to Set Yourself Apart

1. Protect Your Business with Cleaning Insurance

You might think you can save money without cleaning business insurance, especially if you’re in the beginning stages of your cleaning business. However, if you are uninsured, you can be financially liable for anything that goes wrong during the cleaning process.

For example, if you or your cleaning crew break anything, you’re responsible for covering the cost of fixing or replacing the item. In addition, having an insurance policy in place could make more potential clients trust you, resulting in more cleaning jobs.

Check out this complete guide to cleaning business insurance to learn more about how insurance coverage can protect your business.

2. Come Prepared with Knowledge About the Service’s Expectations and Local Law

In addition to knowing the local laws & guidelines, familiarize yourself with the short-term rental platform’s website and requirements. Browse through their cleaning guides, policies, and requirements. Also, be sure to allocate time upfront to meet with the owner to get a better understanding of their expectations and needs. Remember to keep communication open between you and the host to ensure you are following their directions.

3. Remember the Power of Positive Reviews

The success of vacation rentals hinges on customer reviews, so the owner will be highly tuned into what their customers are saying. If reviews praise the cleanliness of the rental, it will only make your service more valuable to them.
Create time for the small, extra touches that guests will appreciate, such as neatly folded towels, tidy coffee stations, and freshly-scented towels and sheets. While you may have been hired by the owner, cleaning with the guests in mind will help you keep it.

4. Price Competitively

Running a successful short-term rental cleaning business means you’ll need to keep an eye on competitive pricing for your services. Observe what other local competitors are charging, which will help give you an idea of how much local hosts are willing to pay. This can give you a competitive edge over any competition.

Find out how to price your cleaning services by deciding if you want to get paid by the hour or by the job, and then create your pricing structure based on these decisions.

5. Clean Efficiently

Cleaning quickly and efficiently means you’ll make more money in the end. While the average cleaning time for short-term rentals is four hours, some rentals require a much quicker turnaround. Learning how to clean vacation rentals effectively and efficiently will only help your business in the long run.

6. Offer a Variety of Cleaning Services

Broadening your short-term rental cleaning services is a smart move to meet diverse client needs. Tailor your offerings for different property types, sizes, and guest expectations. This may involve specialized services for high-end vacation homes, pet-friendly rentals, or properties with unique amenities.

Offering a range of services not only widens your client base but also positions your cleaning service as flexible and adaptable. This flexibility is particularly valuable in the varied landscape of short-term rentals, where properties differ in features and requirements. Presenting a comprehensive list of services demonstrates your commitment to meeting each client’s unique demands, setting you apart from competitors with a one-size-fits-all approach.

7. Showcase Your Top Team

The success of your vacation rental cleaning business relies on the quality of your cleaning crew. Building a reliable and skilled team is foundational for your business’s reputation and success. Ensure your cleaning crew is well-trained in standard procedures and attuned to short-term rental requirements.

Professionalism is key; your team should exhibit high standards in conduct, appearance, and communication with clients and property owners. Clients trusting your team will likely engage your services repeatedly, fostering long-term relationships vital for the sustained success of your short-term rental cleaning business.

Check out this blog for more tips on choosing the right employees for your cleaning business.

group of cleaners smiling together holding cleaning supplies and tools

FAQs About Short-Term Rental Cleaning

Short-term rental cleaning often requires services like speedy turnovers, specialized cleaning for unique features (pools, hot tubs), and meticulous attention to detail. Providing these customized services can make your business stand out and attract property owners looking for thorough cleaning solutions.

Absolutely. Insurance plans at Insurance Canopy are flexible, allowing you to adjust coverage according to your specific needs and the unique aspects of short-term rental cleaning. Choose a plan that aligns with your business requirements.

Insurance plays a crucial role for property owners when selecting a cleaning service. It showcases your dedication to professionalism and financial responsibility. Having coverage in place can enhance the appeal of your business to potential clients.

Elevate Your Short-Term Rental Cleaning Service with Insurance Canopy Protection!

Starting a short-term rental cleaning service can be intimidating, but adding cleaning business insurance doesn’t have to be. At Insurance Canopy, we make cleaning insurance a breeze—you can buy your policy online in 10 minutes or less. Protect your business and your clients with our professional, trustworthy, and affordable insurance policies. If you already have cleaning insurance, make sure you’re paying a fair rate. Get a free quote now!

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